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When in China: A Guide to Chinese Business Culture

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Language: Chinese, English, Pinyin
Format: 20.6 x 13.8 x 1.4 cm
Page: 242
Publication Date: 01/2016
ISBN: 9787513809849
Publisher: Sinolingua Press
Details
When in China: A Guide to Chinese Business Culture is a supplementary textbook designed for learners of Business Chinese. It was written by front-line practitioners who are engaged in the teaching of Business Chinese. With chapters arranged topically, the book combines language, business and culture in a way that helps learners not only practice Chinese, but also to acquire a deeper understanding of Chinese business and social culture.
Table of Contents
第一章中国的商务礼仪
见面礼仪
餐桌礼仪
馈赠礼仪
迎来送往
第二章中国人常见的喜好与禁忌
颜色
数字
动物
生肖
第三章中国的节日
中国传统节日
节日的“情感公关”
节日和生意
第四章中国人的关系论
人情
面子
家庭关系
上下级关系
同事关系
客户关系
政府关系
第五章中国人的商务谈判风格
礼为先
和为贵
整体和细节
原则性和灵活度
等级和决策
其他细节
第六章中国人口国情
人口政策和现状
上学难,就业难
人口老龄化与银发商机
2010年中国第六次人口普查主要数据
第七章中国的政治制度和国家机构
中国的政治制度
中国的国家机构体系
第八章中国传统和现代商务文化
中国传统商业文化
中国现代商务文化
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Sample pages of When in China: A Guide to Chinese Business Culture (ISBN:9787513809849)
Sample pages of When in China: A Guide to Chinese Business Culture (ISBN:9787513809849)
Sample pages of When in China: A Guide to Chinese Business Culture (ISBN:9787513809849)
Sample pages of When in China: A Guide to Chinese Business Culture (ISBN:9787513809849)
Chapter Ⅱ Common Preferences and Taboos among Chinese People 
There is the saying that "the earth of different regions raises different types of people".  In the increasingly globalised world of today, a good understanding of the customs of different countries can alleviate cultural conflicts in business activities to a great extent.Understanding Chinese people's preferences and taboos in colours, numbers and animals can also facilitate business communications. 

Colours 
As a silent language, colour has a clear emblematic meaning to the Chinese people.Grasping the colour psychology in the sub—conscience of Chinese people and using such in marketing is one factor leading to successful marketing in China. 
Red is the favourite colour of Chinese people.Red represents blood, passion, diligence, energy and love to the Chinese.As well, red can expel evil.In folk stories, the Chinese New Year is a time for expelling evil with red flames.Therefore, Chinese people hang red lantems, set off firecrackers, paste couplets, wear red clothes and give red envelopes during the Chinese New Year.Red is the main colour for wedding ceremonies in China.Chinese people hang red lanterns, set off red firecrackers and paste red couplets and papercuts during wedding ceremonies.Brides wear red clothes and bridegrooms wear red flowers.Red makes the wedding ceremony fun and joyful.In business, the use of red is common.For instance, red is used in various business ceremonies as a wish for good luck and burgeoning business.However, red can have other meanings; a jealous person is said to have "red—eye disease".It is also used on traffic signs as an alert to stop. 
In comparison, black and white usually remind people of accidents,  funerals and other unlucky events as well as the Black and White Guards of Impermanence, the two ghosts that lead the dead to the underworld.
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