序 言
第一章
最有商业范儿的工程师
第二章
创业不是打麻将
第三章
资本世界的“南极狼”
第四章
山雨欲来风满楼
第五章
企鹅可是土豪命
第六章
决战在即时通信之巅
第七章
圈地运动开始
第八章
逐鹿电子商务
第九章
搜索引擎火烧遍野
第十章
企鹅也要玩游戏
第十一章
新战略让对手发狂
第十二章
“企鹅帝国”心语
附录：“互联网+”时代的连接升级
FOREWORD
CHAPTER ONE
AN ENGINEER WITH COMMERCIAL ACUMEN
CHAPTER TWO
ENTREPRENEURSHIP IS NOT A GAME OF MAHJONG
CHAPTER THREE
THE WOLF OF THE CAPITAL WORLD
CHAPTER FOUR
CHALLENGES AND DIFFICULTIES
CHAPTER FIVE
THE PENGUIN WAS BORN RICH
CHAPTER SIX
THE DECISIVE BATTLE BEGAN AT THE TOP
OF THE MOUNTAIN OF INSTANT TELECOMMUNICATION
CHAPTER SEVEN
THE ENCLOSURE MOVEMENT
CHAPTER EIGHT
FIGHTING TO BECOME THE KING OF ONLINE BUSINESS
CHAPTER NINE
SEARCH ENGINES BECOME PREVALENT 291
CHAPTER TEN
THE PENGUIN WANTS TO PLAY
CHAPTER ELEVEN
A NEW STRATEGY DRIVES THE COMPETITION CRAZY
CHAPTER TWELVE
THE INNERMOST WORLDS OF THE PENGUIN EMPIRE
POSTSCRIPT
A SPEECH DELIVERED BY MA HUATENG
