Module 1 Entering New Media Marketing
Project 1 Understanding New Media and New Media Marketing
Task 1.1 Understanding the concept of new media
Task 1.2 Concepts and principles of new media marketing
Task 1.3 Forms and methods of new media marketing
Project 2 Ability and Job Responsibilities of New Media Marketing Personnel
Task 2.1 Composition of the new media marketing team
Task 2.2 Qualities of new media marketing practitioners
Module 2 Learning New Media Marketing
Project 3 WeChat Marketing
Task 3.1 WeChat Moments marketing
Task 3.2 WeChat public account marketing
Project 4 Weibo Marketing
Task 4.1 Registration and positioning of Weibo accounts
Task 4.2 Tips for using Weibo accounts
Task 4.3 Weibo marketing
Project 5 Short Video Marketing
Task 5.1 Types and models of video marketing
Task 5.2 Operation of Douyin short video platform
Project 6 App Marketing
Task 6.1 App marketing models
Task 6.2 Marketing strategies to increase App download rates
Module 3 Implementing New Media Marketing
Project 7 Live Selection Strategy
Task 7.1 Target user analysis
Task 7.2 Product selection analysis
Project 8 Conduct Live Streaming Marketing
Task 8.1 Choice of live streaming platforms
Task 8.2 Conduct live streaming activities
Task 8.3 Live replay
Project 9 Development of Community Marketing
Task 9.1 Build a community
Task 9.2 Cultivate a community
Task 9.3 Increase community activity
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