Chinese for Commerce: Comprehensive Course I

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Target Audience (Age): College, Adults

"Step into Practice: Chinese for Economics Series" serves as abridge for international students to switch from basic Chinese learning tobusiness and finance majors, and also a good medium for advanced students ofChinese and foreign practitioners to further improve their comprehensiveChinese application ability according to their actual work needs.

This series consists of 7 books: Chinese for Commerce:Comprehensive Course (1 & 2), Chinese for Finance:Comprehensive Course (1 & 2), Chinese for Commerce:Listening and Speaking, Chinese for Commerce: Writing and Chinesefor Commerce: Culture, covering common topics in the fields of business andfinance.

The textbook strives to make the top-level goal of "integratingknowledge, ability and quality" concrete and put into practice, and make theoutline project, content and style design reflect the training requirements ofmultiple knowledge abilities and quality indicators. In terms of knowledge,this book emphasizes business Chinese and economic and trade expertise, while interms of ability, emphasis is placed on business Chinese listening, speaking,reading and writing, comprehensive ability to use Chinese to deal with realbusiness issues and cross-cultural communication ability. In addition, it alsohelps to cultivate teamwork spirit and international vision

Thistextbook, Chinese for Commerce: Comprehensive Course I, belongs to the "Stepinto Practice: Chinese for Economics Series". The whole book takes the abilityoutline as the core, the topic outline as the content scope supplemented bylanguage knowledge, professional knowledge, social knowledge and othermulti-dimensional clues, and simulation tasks as practical opportunities forlearners to practice and consolidate their ability. It consists of 8 units, 16lessons. In terms of the ability acquired, this volume focuses on the abilityto collect and analyze business information, which is subdivided into fourcategories of "acquisition - understanding - analysis - integration", andfurther details the ability items of each unit and the "micro" ability pointsof each lesson. In terms of the topics involved, it focuses on macroeconomics,mainly including economic aggregate, economic composition, stage of industrialdevelopment and industrial structure.

About the Author

Chief Author: Zhai Yijiang   
Chief Author of This Volume: An Na

ZhaiYijiang is an associate professor and Master candidates' supervisor of theSchool of Humanities at Shanghai Jiao Tong University, and was the Chinesedirector of the Confucius Institute at Heidelberg University in Germany. Hismain research focuses on teaching Chinese to speakers of other languages andcomparative Chinese characterology. He has published textbooks such as the A21st Century Course of Chinese as a Foreign Language.

An Na is a teacher of the International ChineseEducation Center, School of Humanities, Shanghai Jiaotong University, with aPhD in Literature. Hermain research focuses on corpus linguistics, second language acquisition, andinternational Chinese language education. Her representative publicationsinclude A Corpus-Based Research on Discourse Markers and ChineseSecond Language Teaching: From Methodology to Post-Methodology.

Editorial Review

    I. Thistextbook is an exploration and practice of "Can-do" concept in second languageteaching in the field of international Chinese education, which closely followsthe top-level goal of "integrating knowledge, ability and quality", puts thecultivation of ability and quality into practice in a detailed manner, andgives out its specific operation path. Learning objective, learning content,language practice and task setting are all closely related to the core goal ofcultivating language communication and application ability.

    II. Given theneeds of business-related professional learning and academic research, as wellas the requirements of business professionals' professional ability, the bookdefines and refines the training objectives of business Chinese communicationand application ability step by step, thus forming the ability outline of thewhole book. According to the progressive level of "ability block - abilitycategory - ability item - ability point", the overall goal is firstly dividedinto cultivating understanding and expression abilities of businessinformation. Then, according to the learners' needs of using business Chinese,the former is subdivided into "acquisition - understanding - analysis -integration", and the latter is analyzed into "introduction - explanation -investigation - research". Based on above eight abilities, the ability items ofeach unit and the "micro" ability points of each lesson are further refined.Through the mentioned method, the operability of overall ability training objectivesis ensured.

    III. Withability cultivation as the core, the content of units included is organized ina multi-dimensional and orderly way. The book takes the ability outline as thecore and the topic outline as the content scope supplemented by languageknowledge, professional knowledge, social knowledge and other multi-dimensionalclues, with each outline independent but progressive vertically and each lessoncorrelated horizontally. Every part characterizes elaborate layout and sets forclear goal, not only taking into account the practice of listening, speaking,reading and writing skills, but also the use of moderate volume of knowledge,which reflects the characteristics of this book as a comprehensive languagetextbook.

    IV. This bookemploys task-based teaching theory to design realistic communicative tasks.Each lesson is accompanied by a simulated communication task, which serves as apractical opportunity for learners to practice and consolidate their competenceprojects.

After learning this textbook, learners can not only understand the business field andeconomic status of China, complete common business communication activities in Chinese, but also improve the ability to analyze and express businessinformation, and effectively enhance the ability to conduct academic researchand work research in Chinese.

It is suitable for majors in Chinese for business andeconomics, advanced students of Chinese and foreign business personnel.

The book has 8 units including 16 lessonstotally, and is recommended to spend 4 to 8 class hours for one unit. It can beused alone or in conjunction with Chinese for Commerce: Comprehensive Course II in the order of "macro to micro".

Interms of the overall course design, it is recommended to support with Chinesefor Commerce Writing, Chinese for Commerce Listening and Speaking and Chinese for Commerce: Culture in "Step into Practice: Chinese forEconomics Series".
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