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The Tabloidisation of Chinese Television

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Author: Zhu Lian;
Language: Chinese, English
Format: 24 x 17 x 1.6 cm
Page: 233
Publication Date: 01/2015
ISBN: 9787510057090
Details

《中国电视市井化研究(英文)》介绍媚俗和市井化是电视市场化的必然产物,然而不同国家和市场的传媒市井化进程,时常会有不同的政治文化属性及表现形式。《中国电视市井化研究(英文)》立足于文化分析和传播政治经学,针对具有中国特色的电视节目中的媚俗和市井化现象进行探讨,着眼于这一进程的文化属性,即其在不同的电视节目样式中吸引眼球、服务于电视商业化市场化的具体表现。

Table of Contents

INTRODUCTION
The Rock and the Hard Place
Dynamic City, Tabloid TV
Key Research Questions
Methodology
The Arrangement of the Thesis
PART ONE CHINESE MEDIA IN TRANSITION
CHAPTER ONE FROM MAOISM TO MARKET
The First Period
The Second Period
The Third Period
The Fourth Period and the Party Principle
CHAPTER TWO INSTITUTIONAL SHIFTS
Shifting Govemance-Decentralisation
Shifting Finances-The Growth of Advertising
Shifting Environments: The Rise of the Interact
Shifting Corporate Structure-Consolidation and Conglomeration
Shifting Horizons: Imports, Exports and Transnational Alliances
CHAPTER THREE PROGRAMMING RESPONSES
Changing Emphases-From Instruction to Audience Building
Commerce and Representation-Tabloidisation
Tabloidisation with Chinese Characteristics
PART TWO SHANGHAI: MEDIA CITY
CHAPTER FOUR SHANGHAI, A UNIQUE METROPOLIS
The City as a City State
The City as a Cultural Laboratory
The City as a Consumer Centre
The City as a Media Hub
Summary
CHAPTER FIVE BROADCASTING IN SHANGHAI
A City in Motion: Developments and Opportunities
Emerging Broadcasting Markets: Competition and Commercialism
Consolidation and Specialisation: The Rise of the Shanghai Media Group
CHAPTER SIX THE DEVELOPMENT OF DRAGON TV
Motivation
Ambitions
Corporate Strategies
Competitions and Competitors
Summary
PART THREE REORGAN I SING REPRESENTAT IONS
CHAPTER SEVEN INSIDE DRAGON TV
Institutional Innovations
Programming Strategies
Dimensions of Tabloidisation
CHAPTER EIGHT TALKING POINTS: TONIGHT SHOW
Talk Shows in China
American vs. Dragon Tonight Show
A Case Study of Dragon's Tonight Show
CHAPTER NINE INVESTIGATIONS: DEPTH 105
Investigative Documentaries in China
A Case Study of Depth 105
Chinese-Style Tabloidisation in Depth 105
CHAPTER TEN POPULAR PLEASURES: GAME PLAYERS
The Gaming Culture in China
A Case Study of Game Players
Chinese-Style Tabloidisation in Game Players
CONCLUSION
BIBLIOGRAPHY
INTERVIEWS
ACKNOWLEDGEMENTS

The Tabloidisation of Chinese Television
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