Home ::
new ::
Multi-Modal Communication of Contemporary Ethnic Literature in the Omni-Media Era
Details
In the ever-evolving landscape of global communication, cultural exchange and integration has become an irreversible trend. As an important part of Chinese culture, contemporary ethnic literature plays a pivotal role in the cross-cultural communication. This book attempts to discuss this important topic in depth. It is not merely a linguistic exercise but a bridge that connects cultures, thoughts, and perspectives. As we step into the omni-media era, where information flows quickly and boundaries become increasingly blurred, the importance of translation, especially in the context of Chinese ethnic literary translation, cannot be overstated. This book aims to enter into this fascinating realm, unpack the complexities and nuances of translating and communicating contemporary Chinese ethnic literature.
The omni-media era, characterized by the ubiquitous presence of digital technology and the amalgamation of multiple media platforms, although has presented unique challenges, particularly in terms of maintaining the authenticity and depth of the original text while adapting it to a different linguistic and cultural context, has indeed opened up unprecedented opportunities for cross cultural communication. This book explores these opportunities and offers insights into how to navigate them effectively.
This research aims to provide constructive insights on how to translate and communicate contemporary Chinese ethnic literature to a global audience effectively. By examining various communication paths that have emerged in the omni-media era, the study seeks to identify the most effective strategies and techniques to convey the essence of this literature to diverse readers. Specifically, the research explores how digital platforms and technologies can be utilized to enhance the reach and impact of translated works. The goal is to make Chinese ethnic literature more accessible to a wider audience while maintaining its authenticity and richness, so as to promote cross-cultural understanding and appreciation of ethnic literature, and showcase the value and diversity of Chinese culture to the world.
The research is thoughtfully organized into five chapters. The introductory chapter offers a comprehensive overview of the evolution of omni-media and its profound impact on the communication landscape. The second chapter explores the status quo of translating and communicating Chinese contemporary ethnic literature along with relevant research in this domain. Chapter Three meticulously analyzes the most effective multi-modal communication paths for conveying ethnic literature, mapping them out in great detail. The fourth chapter unfolds case studies of successful multi-modal translation and communication based on typical literary works authored by representative ethnic writers in China, which offers insights into the strategies and techniques that have contributed to their success. The last chapter concludes the research by summarizing the key findings and discussing the future of multi-dimensional communication for contemporary ethnic literature in the omni-media era based on previous discussions.
Amidst the global proliferation of digital technologies and convergence of multiple media platforms, this book offers a comprehensive and nuanced understanding of the translation and communication of contemporary Chinese ethnic literature in the omni-media era. Its aim is to enable a wider audience to comprehend and appreciate the captivating charm of Chinese ethnic culture. Beyond mere theoretical exploration, this book carries profound practical implications. Studying various translation and communication styles enhances our understanding of the impact of different strategies in cultural communication. Additionally, the excavation of multi-dimensional communication paths provides innovative and effective routes for the global communication of Chinese literature. It is also worth mentioning that the meticulous research approach adopted in this book, which combines prior research with a profound analysis of new materials, ensures credibility and serves as a reference for scholars, translators, and those interested in related academic fields.
Table of Contents
1.The Development of Omni-Media and Digital Communication
1.1 The Development of Omni-Media
1.1.1 The Emergence and Development of the Omni-Media Concept
1.1.2 Communication and Publishing Environment in Omni-Media Era
1.1.3 Interactive Platforms and its Multi-Dimensional Communication Efficiency in the Omni-Media Era
1.2 Digitalization of Communication
1.2.1 Digitalization of Communication is the Inevitable Choice and Opportunity for Communication Development
1.2.2 The Impact of Digitization on Communication
2.The Translation and Communication of Contemporary Ethnic Literature
2.1 Overview of Contemporary Ethnic Literature and Its Translation and Communication
2.2 Research Status of Translation and Communication of Contemporary Ethnic Literature
2.3 The Current Dilemma of International Communication of Contemporary Ethnic Literature
2.4 The Boundary Tension of the Overseas Communication of Contemporary Ethnic Literature
2.4.1 "World Universality" and "Ethnic Specialty"
2.4.2 "Macro-proposition" and "Micro-narration"
2.4.3 "Saying to Oneself" and "Dialogue with Others"
2.5 The Efficiency Logic of Overseas Communication of Contemporary Ethnic Literature
2.5.1 Inspiring Efficiency Logic: Polyphonic Communication from the Perspective of Foreigners
2.5.2 Public Trust and Efficiency Logic: Content Guidance and Value Communication
2.5.3 Modality Efficiency Logic: Digital Communication and Matrix Modality
2.5.4 Feedback Efficiency Logic: Dynamic Monitoring and Customized Communication
3.The Multi-Modal Communication Paths of Ethnic Literature
3.1 The Theoretical Basis and Fundamental Connotation of Multi-Modal Translation and Communication
3.2 The Realistic Rationales for Multi-Modal Communication of Ethnic Literature
3.3 Several Dimensions of Multi-Modal Translation and Communication
3.3.1 Graphic Media: Outlining the Ethnic Culture and Promoting National Image
3.3.2 Auditory Media: Audio Media's Enhancement of Ethnic Cultural Identity
3.3.3 Audio-Visual Media: New Ideas for Protecting and Inheriting Ethnic Culture
3.3.4 Meta-Universe and Other Modalities and Media
3.4 Multi-Modal Integration Communication Mechanism
3.5 The Acceptance and Application Prospects of the Multi-Modal Communication of Ethnic Literature
……
4.Case Study of Multi-Modal Translation and Communication of Contemporary Ethnic Literature
5.The Renewal Paths of Multi-Dimensional Communication of Contemporary Ethnic Literature in the Omni-Media Era
6.Conclusion
References