Module 1 Cross-border E-commerce Platform Operation
Project 1 New Model of Cross-border E-commerce Business
Task 1.1 Understand the Concept of Cross-border E-commerce
Task 1.2 Understand the Features of Cross-border E-commerce
Task 1.3 Understand the Classification of Cross-border E-commerce
Task 1.4 Understand the Development of Cross-border E-commerce
Project 2 Cross-border E-commerce Model Selection
Task 2.1 Segment According to the Flow of Goods
Task 2.2 Segment According to Trading Entities
Task 2.3 Segment According to Service Types
Task 2.4 Segment According to Operation Models
Project 3 Cross-border E-commerce Platform Selection
Task 3.1 Select Based on the Type of Industrial End-users
Task 3.2 Select Based on the Platform Operator
Project 4 Practical Operation of Cross-border E-commerce Platform
Task 4.1 Understand the Operation of Amazon Platform
Task 4.2 Understand the Operation of AliExpress Platform
Task 4.3 Understand the Operation of eBay
Task 4.4 Understand the Operation of DHgate Platform
Module 2 Cross-border E-commerce Logistics
Project 5 Cognition of Cross-border E-commerce Logistics
Task 5.1 Understand the Differences Between Cross-border E-commerce Logistics and Traditional Logistics
Task 5.2 Understand the Characteristics of Cross-border E-commerce Logistics
Task 5.3 Understand the Types of Cross-border E-commerce Logistics Enterprises
Task 5.4 Understand the Current Development of Cross-border E-commerce Logistics in China
Project 6 Cross-border E-commerce Logistics Model
Task 6.1 Understand the Postal Package Mode
Task 6.2 Understand the International Express Mode
Task 6.3 Understand the Dedicated Line Logistics Mode
Task 6.4 Understand the Overseas Warehouse Mode
Project 7 Selection of Cross-border E-commerce Logistics Service Model
Task 7.1 Understand the Factors Influencing the Selection of Cross-border E-commerce Logistics Service Model
Task 7.2 Select the Cross-border E-commerce Logistics Service Model
Task 7.3 Understand the Basic Status of Comprehensive Logistics Service Providers of Major Cross-border Export
Task 7.4 Understand the Development Trend of Cross-border E-commerce Logistics Services
Project 8 Cross-border E-commerce Logistics Process Operation
Task 8.1 Understand Cross-border Cargo Tracking
Task 8.2 Master the Order Processing Process
Task 8.3 Master the Customs Clearance of Cross-border E-commerce
Module 3 Cross-border E-commerce Payment
Project 9 Payment Model of Cross-border E-commerce
Task 9.1 Understand Cross-border E-commerce Payment
Task 9.2 Understand the Cross-border E-commerce Payment Model
Project 10 Cross-border E-commerce Payment Tools
Task 10.1 Analysis of Cross-border E-commerce Payment Tools
Task 10.2 Select the Payment Tools for Cross-border E-commerce in Different Regions
Task 10.3 Understand the Risks and Countermeasures of Cross-border E-commerce Payment
Module 4 Cross-border E-commerce Marketing
Project 11 Internet Digital Marketing Management and Optimization
Task 11.1 Cognition Selection and Design of Typical Marketing Scenarios for Cross-border E-commerce
Task 11.2 Understand the Big Data Precision Marketing Model
Project 12 Community Marketing—LinkedIn Marketing
Task 12.1 Understand the Functions of LinkedIn
Task 12.2 Promotion on LinkedIn
Project 13 Cross-border E-commerce Marketing Strategy
Task 13.1 Master the Positioning Strategy of Cross-border Network Target Market
Task 13.2 Master the Selection Strategy of Cross-border E-commerce
Task 13.3 Master the Pricing Strategy of Cross-border E-commerce
Module 5 Risk Control of Cross-border E-commerce
Project 14 The Main Risk Perception of Cross-border E-commerce
Task 14.1 Understand the Logistics Risk
Task 14.2 Understand the Credit Risk
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