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New Century Business Chinese Series: Business Culture (Intermediate)
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Author:
Dong Jin
;
Language:
Chinese
Format:
Paperback
Page:
99
Publication Date:
08/2009
ISBN:
9787560087900
Publisher:
Foreign Language Teaching and Research Press
Details
本书是为在华经贸类本科二年级留学生编写的商务文化教材，学生应已学习过系列教程中的其他中级教材；也可供已经学习了两年以上汉语的学生学习。全书主要包括"商品文化"、"营销文化"、"管理文化"、"商人商道"以及"跨文化经济交际"5大话题，涉及品牌建设、包装设计、广告策略、营销手段、企业文化、企业管理、中国商俗、中国商人、商业伦理、商务谈判等方面的内容。围绕这些内容为学生提供中国商务文化基础知识、文化交际用语和有代表性的文化心理，以培养学生使用汉语进行交际的社会文化能力。
Table of Contents
目录 第1单元 商品文化
第1课 走在潮流的浪尖上
第2课 不拿薪水的促销员
第2单元 营销文化
第3课 酒香也怕巷子深吗
第4课 巧销售还需大智慧
第3单元 管理文化
第5课 没何规矩不成方圆
第6课 他山之石可以攻玉
第7课 以人为本方可取胜
第4单元 商人商道
第8课 众人拾柴火焰才高
第9课 真诚待客信誉自来
第5单元 跨文化经营
第10课 不谙风俗不可谓商
第11课 求同存异是硬道理
第12课 斗智斗勇稳操胜券
参考答案
参考资料
New Century Business Chinese Series: Business Culture (Intermediate)
$10.00
