TV programmes should cater to all tastes.

The point is not to cater to that camera, but to do what we do, and to show the world what it is that we do.

It is important to be extremely focused about your audience and cater your design and content to it.

Your rivals are often the best source of ideas, and knowing what they offer can help you meet visitors' expectations.

You do not, I repeat, do NOT have to cater to the whims of your local PTA.