Coined as 'reverse socialisation', many middle-aged women are becoming 'consumer dopplegangers ' striving to regain their youthful appearance as they buy into the same products as their offspring.
The principle is simple: if instant gratification makes you more likely to need some bigger form of gratification, then you can apply that theory in reverse.
Often a cowlick will pop up as a result of trying to style the hair against the growth pattern and simply brushing the hair in the opposite direction can fix the problem.