| 1 | Another challenge is the reluctance of pharmaceutical companies to stop marketing these medicines. | |
| 2 | In fact, soon pharmaceutical companies will PAY you to get your genes sequence. | |
| 3 | But low returns on investments have discouraged drug companies from allocating resources to tackle them. | |
| 4 | For example, I spend a lot of time with executives in the pharmaceutical industry. | |
| 5 | And the WHO should boost funding for the Department of Essential Medicines and Pharmaceutical Policies. |
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