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Meaning of 不经一番风霜苦,难得腊梅吐清香

Lookup via: Pinyin | Radicals
jīng fān fēng shuāng , nán méi qīng xiāng (Trad.: 不經一番風霜苦,難得臘梅吐清香)
Without once passing through the winter's cold and wind, where would the sweet spring fragrance come from?