This book is designed for true beginning and low-intermediate level learners of Chinese who have no knowledge of the language or to beginners with a survival competence in the language. It can also be used for those who wish to acquire oral linguistic skills in Chinese business communication, and those who do business or live and work in China as expatriates, students or travelers. It's also a suitable book for managerial, purchasing, marketing and outsourcing personnel in multinational corporations and join-venture or foreign trade negotiators.
Table of Contents
前言 PREFACE UNIT ONE BUSINESS ORIENTATION 第一单元 商务入门 LESSON 1 lNTRODUCTION ABOUT CHlNESE LANGUAGE 第一课 关于中文的知识 LESSON 2 BUSlNESS GREETlNGS AND INTRODUCTlON 第二课 商务场合中的问候语及介绍 UNIT TWO BUSINESS INTERACTION 第二单元 商务社交 LESSON 3 BUSlNESS FORMS OF ADDRESS 第三课 商务场合中的称谓 LESSON 4 BUSINESS COMPANIES POSITlONS TlTLES RANK AND BUSINES CARD 第四课 商务公司、头衔、职位和名片 LESSON 5 BUSINESS WORK UNIT LOCATION PHONE NUMBER AND NATIOI A LITY 第五课 商务公司所在地、电话、国籍 UNIT THREE BUSINESS CoMMUNICATION 第三单元 商务交际 LESSON 6 BUSINESS STUDlES AND SUBJECTS 第六课 商务学习和科目 LESSON 7 BUSlNESS WORK EXPERIENCE 第七课 商务工作经历 LESSON 8 BUSINESS CAREER 第八课 商务职业 UNIT FOUR BUSINESS ACTIVITIES 第四单元 商务活动 LESSON 9 BUSlNESS CONTACTS 第九课 商务联系 LESSON 10 BUSINESS VlSIT 第十课 商务参观访问 LESSON 11 BUSINESS BANQUET AND BUSINESS ARRANGEMENT 第十一课 商务宴会和商务活动安排 LESSON 12 BUSINESS TRlP RELATED ACTIVITlES 第十二课 商务旅行相关活动 LESSON 13 INTERNATIONAL TRADE FAIR 第十三课 国际商品展销会 UNIT FIVE BUSINESS TRANSACTIoNS 第五单元商务交易 LESSON 14 NEGOTIATING A BUSINESS TRANSACTION 第十四课 商贸洽谈 LESSON 15 PLAClNG A TRADE ORDER AND DATE OF COMMODlTIES DELlVERY 第十五课 商贸订货及商品交货日期 LESSON 16 MARKETING PRODUCTS AND FUTURE COOPERATlON 第十六课 商务营销洽谈与日后合作 APPENDIX 附录 NEW WORDS AND EXPRESSIONS PROPER NOUNS ENRICHMENT SUPPLEMENTARY BUSINESS EXPRESSlONS BIBLlOGRAPHY
