| 1 | Who are your customers? | |
| 2 | Can you name 20 of your customers and tell me something about them? | |
| 3 | Serve your clients as you would have them serve you. | |
| 4 | It was in the early afternoon, there was not a single customer. I had my eyes closed while sitting there. | |
| 5 | And if customers do not get what they want, they defect. |
