| 1 | Do not put yourself on sale. | |
| 2 | The bank was sold for a fraction of its book value after it was shut out of lending markets. | |
| 3 | "When things get tight, " one advertising partner says, "whose bottom line will get sacrificed first? | |
| 4 | The subprime mortgage problem has now yielded a full-blown credit squeeze on Wall Street with securities firms' stock prices at fire-sale levels. | |
| 5 | Morgan Stanley's stock had fallen from $73 to about $49, a fire-sale price in CIC's eyes, though it has rebounded to $54 since the announcement of the Chinese investment. |
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