Deliver Consistent Value: Being unique is great, but if it is not backed up by consistent value, your visitors won' t stick.

Business assets are what makes your application or product line unique, your organization special, and ultimately differentiate you from the competition.

These brands have tradition and status that makes them unique and gives them the ability to price things as high as they want.

What makes BRAC unique is its combination of business methods with a particular view of poverty.

We are in a unique position in Vietnam, because local competition does not have the skills to run a large-scale operation managing a lot of credit risk.