| 1 | "The biggest threat to the traditional companies is on-demand video," said Mr. Hurd. | |
| 2 | Later this year IFC plans to launch a new on-demand channel to showcase documentary films. | |
| 3 | The companies hope to keep pricing on par with what consumers pay for video-on-demand for new titles, these people say. | |
| 4 | The companies hope to keep pricing on par with what consumers pay for video-on-demand for new titles, these people say. | |
| 5 | The opportunity is there for a new entrant to come up with a compelling slice of on-demand content. |
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