If they are not, something is changing in the business, either for the good or the bad and you need to dig deeper to find out what.

Many of us believe in the evolution of World Wide Web. Very few, however, have thought in depth why and how the Web evolves.

But deep down inside we know we were made for more than that.

Of course, we discuss these issues and many others in depth in the book.

Let's pore deeply on the matter.