They allow me to cradle a few minutes to indulge my passion for writing by scribbling a thought or inspiring idea in my ever-handy notebook.

But are the ads about self-care and feminine indulgence all that much better?

This is precisely how most people view their food choices - as unhealthy indulgence or unbearable privation - with little grey area in-between.

Yet they still are willing to shell out for small indulgences and goods that make life more comfortable at home, where they are spending more time.

I ask for a moment's indulgence to sit by thy side.