To pry elderly voters away from the Democrats, he promised to add a prescription-drug benefit as part of any Medicare reform.

Identify a group as people you want to work with, not as a target group you want to bring "on side". Treat people as people first.

If the IPO route fails to materialize for some companies, interest is strong enough in the long-term potential for the sector that they can woo Asian investors.

Bashar had two choices: he could choose reform, making concessions to co-opt the protesters, or he could choose physical repression.

As companies attract business by showing they've got whatever consumers may want, Yellow Pages ads also tend to be full of brand names and information.