That's why we have to finish first.

Come in one at a time. Don't rush in all at once.

Then and now, news organizations wanted their reporters close to the center of news so their organization could be the first to deliver it.

If you can get a handle on this reality, the next big opportunity is to anticipate changes in what individual business customers - and ideally shoppers - will want.

Get yourself invited to these, as the chances of landing 'scoops' or exclusive stories are greater at less formal get-togethers than mega conferences.