You are no different to anyone else in that you have the same ability to choose how you allocate your time.

Nowadays no-one thinks they are bad, but they are still considered to be 'alternative'.

"We want to be the bridge, one of many bridges, between Western and alternative medicine, " she says.

But here too, Brazilian alternative-investment managers claim an edge because they have been through rocky markets many times before.

"To ordinary listeners, the song can be called 'alternative' , due to its special musical format, " Liu said. "But it's also easy to follow.