| 1 | Sheffield's company was to become Colgate. | |
| 2 | Yet again, after an investigation, Colgate was cleared of any wrongdoing. | |
| 3 | Your teeth will never look as perfect as the models' in Colgate ads. | |
| 4 | P&G has a number of small competitors like Colgate, but none have been able to take meaningful share from the market leader. | |
| 5 | Sainsbury's and Boots have recalled thousands of tubes of Colgate-branded toothpaste after discovering that the product was counterfeit. |
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