| 1 | I told him about Cesar, whom I had met in my last year at university and who had studied business and now worked for Adidas. | |
| 2 | It was the only piece of advertising that adidas conducted in Germany throughout the tournament. | |
| 3 | But to get there, Li-Ning will have to become a brand like Nike and Adidas. | |
| 4 | Many things have changed since then, but the special relationship between the DFB and Adidas remains. | |
| 5 | For brands that do not fall into the luxury category, like Adidas, expansion elsewhere in China can sometimes be difficult. |
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