Meanwhile, China Central Television (CCTV), which already broadcasts in English, Spanish and French started an Arabic channel airing in 22 countries last year.
This year, for the first time, the state-run Chinese Central Television has been holding a national Beijing opera student competition, with the finals to be televised in October.
As part of this push, the state-run China Central Television (CCTV) and Xinhua news agency will produce content in different languages for both western and Asian audiences.