Say, ‘we have a web site – have you been there?

Based on their sites and company information, identify keywords that are likely to appeal to your ideal employer, and include these keywords in your online profile.

Doing this adds some gibberish to the URL.

This is not only a nice gesture but also keeps your website address firmly imprinted in their mind.

They typically read no more than one or two pages of an article or book before they would “bounce” out to another site.