Indeed, that's what localization must be if foreign companies are to succeed in China.

Start a grassroots campaign to get people to buy local, buy organic, buy durable quality, and buy less: Be willing to pay more, but expect more for it.

But overall, he predicts, the internet will continue to become more and more local: cultures are different, so the more people go online, the more the internet will resemble them.

More important: Those jobs are working for local companies, not doing low-level engineering for big US multinationals.

'We've been rapidly introducing local products that enhance the way users experience the Web and that get them involved early on with some of our newest technologies.