1 | Indeed, that's what localization must be if foreign companies are to succeed in China. | |
2 | Should they try to localize their brand perception in the Chinese marketplace or stay "western" in their messaging? | |
3 | There have been 'go local' campaigns in [the Federated States of] Micronesia and other countries to promote local foods. | |
4 | Vestas is trying to work around that. To compete with local rivals, the Danish company has localised 90 per cent of its supply chain. | |
5 | More important: Those jobs are working for local companies, not doing low-level engineering for big US multinationals. |