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      <title>New Silk Road Business Chinese - Intermediate Business Chinese I</title>
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      <title>New Silk Road Business Chinese - Intermediate Business Chinese II</title>
      <link>http://www.purpleculture.net/new-silk-road-business-chinese-intermediate-business-chinese-ii-p-22252</link>
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      <title><![CDATA[ A Business Trip to China - Conversation & Application vol.2 with 1CD ]]></title>
      <link>http://www.purpleculture.net/a-business-trip-to-china-conversation-application-vol2-with-1cd-p-2393</link>
      <comments>http://www.purpleculture.net/a-business-trip-to-china-conversation-application-vol2-with-1cd-pr-2393</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/a-business-trip-to-china-conversation-application-vol2-with-1cd-p-2393/"><img src="http://www.purpleculture.net/bmz_cache/5/51ed74d5450f8be0881ab91c9fd6aec0.image.72x100.webp" alt="" role="presentation" title="A Business Trip to China - Conversation & Application vol.2 with 1CD" width="72" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><b>Level</b><br>
Elementary, Intermediate<br>
<br>
Notably interactive, these materials introduce vocabulary that is fundamental to business and provide useful and relevant dialogues and exercises to practice that vocabulary and the linguistic-cultural conventions for using that vocabulary in business situations. The authors have been imaginative and thoughtful in the situations which they have selected for the bases of the dialogues and accompanying exercises. They have been comprehensive in including practice with typical forms that business people must fill out during the course of their working day. The fortunate students who study this book have before them the happy prospect of having a significant jump ahead of their predecessors when they arrive in China and begin to get to work.<br>
 
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      <pubDate>Fri, 20 Mar 2026 16:07:18 +0800</pubDate>
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      <title>A Practical Business Chinese Reader (Third Edition) Volume 2</title>
      <link>http://www.purpleculture.net/a-practical-business-chinese-reader-third-edition-volume-2-p-27659</link>
      <comments>http://www.purpleculture.net/a-practical-business-chinese-reader-third-edition-volume-2-pr-27659</comments>
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      <title>Business Chinese for Success Real Cases from Real Companies (2nd Edition)</title>
      <link>http://www.purpleculture.net/business-chinese-for-success-real-cases-from-real-companies-2nd-edition-p-19585</link>
      <comments>http://www.purpleculture.net/business-chinese-for-success-real-cases-from-real-companies-2nd-edition-pr-19585</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/business-chinese-for-success-real-cases-from-real-companies-2nd-edition-p-19585/"><img src="http://www.purpleculture.net/bmz_cache/9/9f663ec6b0310317ac857de461bc8e7a.image.70x100.webp" alt="" role="presentation" title="Business Chinese for Success Real Cases from Real Companies (2nd Edition)" width="70" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>3rd edition available on <a href="https://www.purpleculture.net/business-chinese-for-success-real-cases-from-real-companies-third-edition-p-38981/">https://www.purpleculture.net/business-chinese-for-success-real-cases-from-real-companies-third-edition-p-38981/</a><br>
<br>
"The Way to Success (With CD, Intermediate Business Chinese Real Cases, Edition 2)" is written specially for those middle and advanced-level learners of Chinese who have learned in standard institutions of higher learning for 2-3 years or those who have equivalent level of Chinese. By using the case teaching method, the book aims at helping students do training of listening, speaking, reading and writing through real business cases to stimulate their enthusiasm in Chinese communication. 
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      <title>New Business Chinese Reading and Writing(II)</title>
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      <pubDate>Fri, 20 Mar 2026 15:46:43 +0800</pubDate>
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      <title>Developing Competence in Business Chinese: Speaking</title>
      <link>http://www.purpleculture.net/developing-competence-in-business-chinese-speaking-p-9214</link>
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      <description><![CDATA[ <a href="http://www.purpleculture.net/developing-competence-in-business-chinese-speaking-p-9214/"><img src="http://www.purpleculture.net/bmz_cache/1/119bf238b2c89a854bf536e8cd670452.image.74x100.webp" alt="" role="presentation" title="Developing Competence in Business Chinese: Speaking" width="74" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>
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      <pubDate>Fri, 20 Mar 2026 15:45:26 +0800</pubDate>
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    <item>
      <title>Chinese for Economics and Trade (II)</title>
      <link>http://www.purpleculture.net/chinese-for-economics-and-trade-ii-p-4620</link>
      <comments>http://www.purpleculture.net/chinese-for-economics-and-trade-ii-pr-4620</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/chinese-for-economics-and-trade-ii-p-4620/"><img src="http://www.purpleculture.net/bmz_cache/c/c2bb133f15dd32246fe847b98908cec1.image.70x100.webp" alt="" role="presentation" title="Chinese for Economics and Trade (II)" width="70" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><b>Level: </b>Intermediate<br>
 
<div>With the rapid growth of economics and trade communication between China and other countries, in recent years, more and more foreign students study at Chinese universities. Among these students, economics and trade majors account for the bulk. They have difficulties in their studies: some don&rsquo;t learn enough professional vocabulary of Chinese; some have insufficient knowledge about Chinese economic background. Their mastery of Chinese is not at the same level, either. After studying this book for one year, students can make a full language preparation to study economics and trade.</div>
 

<div> 
<div>Every part in this book, such as texts, grammar review and writing practice, has combined the characteristics of economics and trade. In this book, systemic grammar review, plenty of explanations and differentiations of words are provided; comprehensive training on listening, speaking, reading and writing is emphasized. There are 12 lessons in two volumes. In each lesson, there is a main text, explanations of economic terms, explanations and differentiation of words, grammar review, tips on encyclopedic knowledge as well as comprehensive training on listening, speaking, reading and writing. In the <i>Exercise Book</i>, the corresponding exercises for each part are provided and the answer keys are attached at the back of the book. There are recordings of the main text, text of speaking, text of listening and new words.</div>
 

<div> 
<div>This book is concerned about each level of Chinese economy. All the main texts, encyclopedic knowledge about Chinese economy, texts of reading, dialogues and texts of listening are developed under one theme, so as to help students learn Chinese economy from a holistic and macro perspective.</div>
</div>
</div>
<br>
<br>
<b>About the Author</b><br>
Jin Yiping, Associate Professor of the International School of Tongji University, has been working on teaching intensive Chinese for pre-college students for many years. Therefore, she has accumulated a wealth of teaching experience.
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      <title>Erya Chinese - Business Chinese: Advanced Conversation II (with CD)</title>
      <link>http://www.purpleculture.net/erya-chinese-business-chinese-advanced-conversation-ii-with-cd-p-17423</link>
      <comments>http://www.purpleculture.net/erya-chinese-business-chinese-advanced-conversation-ii-with-cd-pr-17423</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/erya-chinese-business-chinese-advanced-conversation-ii-with-cd-p-17423/"><img src="http://www.purpleculture.net/bmz_cache/7/7d91a903628b1185fbab636f0fe998c6.image.72x100.webp" alt="" role="presentation" title="Erya Chinese - Business Chinese: Advanced Conversation II (with CD)" width="72" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><div><b>Usage Advice</b></div>

<div>4 class hours for each of the 18 lessons</div>

<div> </div>

<div><b>Description</b></div>

<div>Business Chinese: Advanced Conversation is a set of business textbooks for undergraduates majoring in the Chinese language, suitable for foreigners who have master 3,500-4,000 common Chinese words and basic Chinese grammar. It enables students to participate in general business activities using Chinese, helping them learn the basic etiquette needed in doing business, get familiar with the primary articles in international trade contracts and learn to settle or claim compensation pursuant to relevant laws, regulations or international conventions. By using this set of textbooks, students can also get some common knowledge about types of trading and contracts and learn to give oral reports on market research, development and survey. This series has a total of 18 units divided into three volumes, each with six units. This is Book Ⅱ.</div>

<div> </div>

<div><b>About the Author(s)</b></div>

<div>Ms. Liu Liying is an associate professor and a tutor of postgraduates in the College of Chinese Studies, Beijing Language and Culture University, who has been engaged in teaching Chinese as a foreign language since 1977. Ms. Liu has compiled or participated in the compilation of several textbooks of business Chinese, including Basic Business Talks.</div>
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    <item>
      <title>Silk Road Business Chinese Intermediate Course 2 丝路行商务中文 中级教程</title>
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      <title>Silk Road Business Chinese Advanced Course 2 丝路行商务中文 高级教程</title>
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      <title>Silk Road Business Chinese Advanced Course 1</title>
      <link>http://www.purpleculture.net/silk-road-business-chinese-advanced-course-1-p-38989</link>
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      <title>Business Chinese Test Syllabus (B)</title>
      <link>http://www.purpleculture.net/business-chinese-test-syllabus-b-p-21882</link>
      <comments>http://www.purpleculture.net/business-chinese-test-syllabus-b-pr-21882</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/business-chinese-test-syllabus-b-p-21882/"><img src="http://www.purpleculture.net/bmz_cache/5/526a1530b7802661bfcd4d7fcb748327.image.72x100.webp" alt="" role="presentation" title="Business Chinese Test Syllabus (B)" width="72" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><p>《商务汉语考试BCT(B)大纲》内容简介：商务汉语考试（BCT）具有以下特点：一、注重商务实用。考试遵循以用为本、听说导向、能力为重、定位职场的原则，力求贴近职场实际情况。二、贯彻商务汉语能力标准，倡导考教结合。商务汉语能力标准基于大规模调研和数据分析，商务汉语考试BCT大纲与之相呼应，为精细化的能力评估和系统化的教学活动提供依据。三、将商务文化纳入考查范围，以提高商务汉语学习者的跨文化交际能力。</p>
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      <pubDate>Wed, 25 Feb 2026 11:00:41 +0800</pubDate>
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      <title>New Silk Road Business Chinese - Listening Course</title>
      <link>http://www.purpleculture.net/new-silk-road-business-chinese-listening-course-p-3922</link>
      <comments>http://www.purpleculture.net/new-silk-road-business-chinese-listening-course-pr-3922</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/new-silk-road-business-chinese-listening-course-p-3922/"><img src="http://www.purpleculture.net/bmz_cache/b/be9ab3daee1f9fd012239901b76ba44e.image.71x100.webp" alt="" role="presentation" title="New Silk Road Business Chinese - Listening Course" width="71" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>《新丝路商务汉语听力教程》根据商务汉语考试听力理解测试各题型特点总结出若干重点和难点进行讲解，后面配有大量练习使考生迅速掌握要点并加以巩固。《新丝路商务汉语听力教程》可作为考生准备商务汉语考试的自学材料，也可作为短期辅导班教材使用。
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      <title>Official Examination Papers of Business Chinese Test (A)</title>
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      <title>Chinese for Managers Everyday Chinese Vol.2 (with 2 CD)</title>
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      <comments>http://www.purpleculture.net/chinese-for-managers-everyday-chinese-vol2-with-2-cd-pr-3970</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/chinese-for-managers-everyday-chinese-vol2-with-2-cd-p-3970/"><img src="http://www.purpleculture.net/bmz_cache/a/a34fc1ffcbd131f7522ac6aaaee29a15.image.73x100.webp" alt="" role="presentation" title="Chinese for Managers Everyday Chinese Vol.2 (with 2 CD)" width="73" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><p><em>Chinese for Managers Series</em>, written by teachers in BFSU and sponsored by EU-China Junior managers training programme, is designed specifically for the business Chinese learners. It consists of <em>Phonetics</em>, <em>Everyday Chinese</em>, and <em>Business Chinese</em>. <em>Phonetics</em> only has one volume and is used as a supporting material in the elementary stage, while the other two are both divided into 2 volumes.<em> Everyday Chinese</em> focuses on elementary Chinese in daily life, with business Chinese in office environment as a subsidiary. <em>Business Chinese</em> mainly focuses on professional business Chinese in commercial communication, with commercial Chinese reflecting socioeconomic life as a subsidiary.</p>

<p><em>Chinese for Managers: Everyday Chinese</em> is designed for learners who know little or no Chinese to begin with, especially those doing business with China. Embodying the principles of practicability and pertinence. Everyday Chinese features 20 topics that foreigners doing business in China will most likely encounter on a daily basis. Everyday Chinese comes in two volumes and this is the second volume. Each of its 20 lessons features the following columns: Warming-up, Dialogues, Text, Grammar, Exercises, Additional New Words and Expressions and Do as the Chinese do. Everyday Chinese is made for a six-month training programme, with each lesson taking up 10~12 hours.<br>
 </p>
<b>About the Author</b><br>
Ding Anqi, Professor, currently Deputy Director at the Global Chinese Language Teacher Training Base. Her main research field is research of TCSL learners, research of global Chinese language teachers and educational theories in TCSL. Her works include Empirical Research on Learners of Chinese as a Second Language and Research on Learners of Chinese as a Second Language.<br>
 
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      <title>Experiencing Chinese Short-Term Course (Revised Edition): Official Communication in China (60 - 80 hours)</title>
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      <pubDate>Wed, 10 Sep 2025 16:42:22 +0800</pubDate>
      <g:price>12.25</g:price>
      <g:currency>EUR</g:currency>
      <g:id>30928</g:id>
      <g:weight>0.4110</g:weight>
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      <g:model_number>200509344</g:model_number>
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    </item>
    <item>
      <title>Experiencing Chinese (Revised Edition): Business Communication in China (60-80 Hours)</title>
      <link>http://www.purpleculture.net/experiencing-chinese-revised-edition-business-communication-in-china-6080-hours-p-29527</link>
      <comments>http://www.purpleculture.net/experiencing-chinese-revised-edition-business-communication-in-china-6080-hours-pr-29527</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/experiencing-chinese-revised-edition-business-communication-in-china-6080-hours-p-29527/"><img src="http://www.purpleculture.net/bmz_cache/e/ec96e92e33a666aa99f2f926af2c24b6.image.80x80.webp" alt="" role="presentation" title="Experiencing Chinese (Revised Edition): Business Communication in China (60-80 Hours)" width="80" height="80" style="float: left; margin: 0px 8px 8px 0px;"></a>
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      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Wed, 10 Sep 2025 12:16:54 +0800</pubDate>
      <g:price>12.25</g:price>
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    </item>
    <item>
      <title>New Era Business Chinese</title>
      <link>http://www.purpleculture.net/new-era-business-chinese-p-36826</link>
      <comments>http://www.purpleculture.net/new-era-business-chinese-pr-36826</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/new-era-business-chinese-p-36826/"><img src="http://www.purpleculture.net/bmz_cache/f/f0f281d97de9f7eabb3801b27fe7f397.image.80x80.webp" alt="" role="presentation" title="New Era Business Chinese" width="80" height="80" style="float: left; margin: 0px 8px 8px 0px;"></a>本书是丝路汉语系列教材之一，是面向&ldquo;一带一路&rdquo;沿线国家来华留学生的商务汉语教材。本书分为商务速度、商务流量、商务生活、商务故事、商务话语五章，以西安城市文化为区域特色，聚焦新时代&ldquo;高铁输出&rdquo;&ldquo;电子商务&rdquo;&ldquo;直播带货&rdquo;&ldquo;共享经济&rdquo;等热点以及&ldquo;一带一路&rdquo;沿线国家与中国合作的经济项目，紧跟时代商务特点，展示当前经济环境与商业运作特点、相关行业的热点内容，摆脱传统教材内容过时、话题陈旧的局限，充分展示中国经济发展的新面貌、新成就。
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      <author>purple@purpleculture.net (Purple Culture)</author>
      <enclosure url="http://www.purpleculture.net/images/202201/2xrmCqN4.jpg" length="209446" type="image/jpeg" />
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      <pubDate>Sat, 02 Aug 2025 20:56:23 +0800</pubDate>
      <g:price>8.83</g:price>
      <g:currency>EUR</g:currency>
      <g:id>36826</g:id>
      <g:weight>0.3110</g:weight>
      <g:brand>JiNan University Press</g:brand>
      <g:quantity>10</g:quantity>
      <g:model_number>20241129071</g:model_number>
      <g:image_link>http://www.purpleculture.net/images/large/202201/2xrmCqN4_LRG.jpg</g:image_link>
    </item>
    <item>
      <title>Chinese for Commerce: Chinese Business Culture</title>
      <link>http://www.purpleculture.net/chinese-for-commerce-chinese-business-culture-p-37484</link>
      <comments>http://www.purpleculture.net/chinese-for-commerce-chinese-business-culture-pr-37484</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/chinese-for-commerce-chinese-business-culture-p-37484/"><img src="http://www.purpleculture.net/bmz_cache/6/634b9761be686ac3310926eddb505048.image.72x100.webp" alt="" role="presentation" title="Chinese for Commerce: Chinese Business Culture" width="72" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>Target Audience(Age): College, Adults<br>
<br>
&ldquo;Step into Practice: Chinese for Economics Series&rdquo; serves as a bridge for international students to switch from basic Chinese learning to business and finance majors, and also a good medium for advanced students of Chinese and foreign practitioners to further improve their comprehensive Chinese application ability according to their actual work needs.<br>
<br>
This series consists of 7 books: Chinese for Commerce: Comprehensive Course (1 & 2), Chinese for Finance: Comprehensive Course (1 & 2), Chinese for Commerce: Listening and Speaking, Chinese for Commerce: Writing and Chinese for Commerce: Culture, covering common topics in the fields of business and finance.<br>
<br>
The textbook strives to make the top-level goal of &ldquo;integrating knowledge, ability and quality&rdquo; concrete and put into practice, and make the outline project, teaching content and style design reflect the training requirements of multiple knowledge abilities and quality indicators. In terms of knowledge, this book emphasizes business Chinese and economic and trade expertise, while in terms of ability, emphasis is placed on business Chinese listening, speaking, reading and writing, comprehensive ability to use Chinese to deal with business issues and cross-cultural communication ability. In addition, it also helps to cultivate teamwork spirit and international vision.<br>
<br>
This book is the Chinese for Commerce: Chinese Business Culture in the series, and is a cultural thematic Chinese textbook for specific purposes (business). The textbook consists of 8 units in total. Taking the clue of &ldquo;concrete cultural objects to abstract cultural spirits&rdquo;, from the four major cultural levels of material culture, institutional culture, behavioral culture, and spiritual culture, some explicit material forms or internal ways of thinking with typical characteristics of Chinese business culture are respectively extracted as specific cultural knowledge points. The content covers signboards and huangzi (traditional commercial signs in China), Chinese currency, enterprise inheritance, business customs, folk economy, century-old brands, business spirit, relationship marketing, etc. The content of each unit has been carefully designed and combined in terms of topic design, text compilation, and the cultivation of ability points. It forms a linkage with the Chinese for Commerce: Comprehensive Course. With the overall idea of &ldquo;understanding and analysis � induction and summary � free expression&rdquo;, it employs real-life case studies and simulations of authentic business scenarios to facilitate students&rsquo; acquisition of business Chinese knowledge, foster their  business-oriented thinking patterns, and enhance their proficiency in business communication.<br>
<br>
<strong>About the Author</strong><br>
Zhai Yijiang（Editor-in-Chief ） is an associate professor and Master candidates&rsquo; supervisor of the School of Humanities at Shanghai Jiao Tong University, and was the Chinese director of the Confucius Institute at Heidelberg University in Germany. His main research focuses on teaching Chinese to speakers of other languages and comparative Chinese characterology. He has published textbooks such as the A 21st Century Course of Chinese as a Foreign Language.<br>
<br>
Duan Mo (Deputy Editor-in-Chief) is a PhD in Linguistics and Applied Linguistics, and teacher at the School of Humanities, Shanghai Jiao Tong University. She has been teaching business Chinese courses for a long time and has won the second prize of school-level teaching competition and the first prize of college-level teaching competition. She has presided over four school-level teaching and research projects and one school-level teaching material project, and has published many papers on business Chinese teaching and task-based teaching.<br>
<br>
Pan Qianfei (Executive Editor of this Volume) is a doctor who graduated from the School of Chinese as a Foreign Language at East China Normal University. Currently, she is a teacher at the School of Humanities, Shanghai Jiao Tong University, and has been engaged in teaching international students for a long time. She once went to the United States and Malaysia to teach Chinese. She mainly teaches cultural courses such as Chinese Folklore and Chinese Business Culture, as well as various language skill courses, and is the editor-in-chief of the A Dictionary of Practical Chinese Customs.<br>
<br>
<strong>Editorial Review</strong><br>
As the special skills teaching material of &ldquo;Step into Practice: Chinese for Economics Series&rdquo;, Chinese for Commerce: Listening and Speaking Course continues the teaching objective of &ldquo;ability cultivation as the core&rdquo;, and is used in conjunction with Chinese for Commerce: Comprehensive Course and Chinese for Commerce: Writing in terms of topic setting, content arrangement, and ability point design and training, so as to achieve the goal of &ldquo;integrating knowledge, ability and quality&rdquo;.<br>
<br>
This textbook is not a common reader of cultural knowledge but a training manual for intercultural competence. The refinement of its objectives, the structure of the outline, the selection of the content, the explanation and practice of knowledge, as well as the training of comprehensive abilities, are all based on intercultural theories (cultural hierarchy theory and intercultural awareness hierarchy theory). The tasks in the textbook are designed based on the task-based teaching theory, reflecting cultural conflicts at different cultural levels, which helps to effectively cultivate learners&rsquo; professional ability to use Chinese for business communication. It can be used in conjunction with other volumes in the series or independently.<br>
<br>
<strong>Suggestion</strong><br>
This book can be used as a general Chinese textbook for commerce majors studying in Chinese, and can be used in conjunction with other sub-volumes in the &ldquo;Step into Practice: Chinese for Economics Series&rdquo; (Chinese for Commerce: Comprehensive Course, Listening and Speaking Course, Writing Course).
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      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Sun, 13 Apr 2025 12:19:29 +0800</pubDate>
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    </item>
    <item>
      <title>Step into Practice: Chinese for Economics Listening and Speaking Course</title>
      <link>http://www.purpleculture.net/step-into-practice-chinese-for-economics-listening-and-speaking-course-p-36732</link>
      <comments>http://www.purpleculture.net/step-into-practice-chinese-for-economics-listening-and-speaking-course-pr-36732</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/step-into-practice-chinese-for-economics-listening-and-speaking-course-p-36732/"><img src="http://www.purpleculture.net/bmz_cache/5/5b8812e09d4bbb844e62111772cc0cb6.image.75x100.webp" alt="" role="presentation" title="Step into Practice: Chinese for Economics Listening and Speaking Course" width="75" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a> Target Audience(Age): College, Adults<br>
<br>
&ldquo;Step into Practice: Chinese for Economics Series&rdquo; serves as abridge for international students to switch from basic Chinese learning tobusiness and finance majors, and also a good medium for advanced students ofChinese and foreign practitioners to further improve their comprehensiveChinese application ability according to their actual work needs.<br>
This series consists of 7 books: <i>Chinese for Commerce:Comprehensive Course</i> <i>(1 & 2)</i>, <i>Chinese for Finance:Comprehensive Course (1 & 2)</i>, <i>Chinese for Commerce:Listening and Speaking</i>, <i>Chinese for Commerce: Writing</i> and <i>Chinesefor Commerce: Culture</i>, covering common topics in the fields of business andfinance.<br>
<br>
The textbook strives to make the top-level goal of &ldquo;integratingknowledge, ability and quality&rdquo; concrete and put into practice, and make theoutline project, teaching content and style design reflect the trainingrequirements of multiple knowledge abilities and quality indicators. In termsof knowledge, this book emphasizes business Chinese and economic and tradeexpertise, while in terms of ability, emphasis is placed on business Chineselistening, speaking, reading and writing, comprehensive ability to use Chineseto deal with business issues and cross-cultural communication ability. Inaddition, it also helps to cultivate teamwork spirit and international vision.<br>
<br>
The <i>Chinese for Commerce: Listening and Speaking Course</i> in the seriesbelongs to the Chinese language teaching materials for the training ofspecialized skills (listening and speaking) for special purposes (commerce).The book consists of 10 sections, each of which is centered  on a single topic, covering common businesscommunication activities such as socio-economic, commercial and financialaffairs, and trade transactions. The content of each section is carefullydesigned and combined in terms of topic design, text writing and abilitycultivation, accompanying with the <i>Chinese for Commerce: ComprehensiveCourse</i>. With the overall idea of &ldquo;Understanding and Analyzing - Classifyingand Summarizing - Free Expressing&rdquo;, the book assists students in learningcommerce Chinese, forming business thinking patterns and improving businesscommunication skills through the presentation of real cases and the simulationof real-life scenarios.<br>
<br>
<strong>About the Author </strong><br>
<b>Zhai Yijiang</b><b>（</b>Editor-in-Chief <b>）</b><b> </b>is anassociate professor and Master candidates&rsquo; supervisor of the School ofHumanities at Shanghai Jiao Tong University, and was the Chinese director ofthe Confucius Institute at Heidelberg University in Germany. His main researchfocuses on teaching Chinese to speakers of other languages and comparativeChinese characterology. He has published textbooks such as the <i>A 21stCentury Course of Chinese as a Foreign Language</i>.<br>
<br>
<b>Duan Mo </b>(Deputy Editor-in-Chief)<b> </b>isa PhD in Linguistics and Applied Linguistics, and teacher at the School ofHumanities, Shanghai Jiao Tong University. She has been teaching businessChinese courses for a long time and has won the second prize of school-levelteaching competition and the first prize of college-level teaching competition.She has presided over four school-level teaching and research projects and oneschool-level teaching material project, and has published many papers onbusiness Chinese teaching and task-based teaching.<br>
<br>
<b>Xu Xinyan</b> (editor of this volume) is a teacher  ofthe International Chinese Education Center at the School of Humanities,Shanghai Jiao Tong University, and has visited Georgia Institute of Technologyfor one year. Her research mainly focuses on the methods of teaching Chinese asa foreign language and Chinese teaching for commerce. She has edited andco-edited <i>New Horizon-College Chinese Tutorial 4</i>, <i>IntermediateChinese II</i>, <i>Approaching Chinese - Advanced Writing</i>, and the threevolumes of the graded reader <i>Reading China Level II</i> .<br>
<br>
<strong>Editorial Review</strong><br>
As the special skills teaching material of &ldquo;Step into Practice:Chinese for Economics Series&rdquo;, <i>Chinese for Commerce: Listening and Speaking Course</i> continues the teaching objective of &ldquo;ability cultivation as the core&rdquo;, and isused in conjunction with <i>Chinese for Commerce: Comprehensive Course</i> and <i>Chinesefor Commerce: Writing</i> in terms of topic setting, content arrangement, andability point design and training, so as to achieve the goal of &ldquo;integratingknowledge, ability and quality&rdquo;.<br>
<br>
This book adopts the case-based teaching method, focusing ontraining listening and speaking skills in specific situations, using simulatedreal corpus, scenarios and roles to present specific business communicationactivities, which facilitates learners to understand, memorize and master therelevant words and professional knowledge, and to gradually form professional habitsand patterns of thinking in business communication. Business cases arepresented in the form of &ldquo;listening&rdquo;, while the topic of &ldquo;speaking&rdquo; isconsistent with &ldquo;listening&rdquo;, and the content is related and further extended.On the basis of input serving output, the input and output training arecombined into a more practical &ldquo;comprehensive practice&rdquo;, and the task-centeredteaching concept is adopted to put the training of &ldquo;ability points&rdquo; intopractice.
<p>This textbook can effectively cultivate learners&rsquo; professionalability in using Chinese for business communication, and can be used either inconjunction with the other volumes in the series, or on its own.<br>
<br>
<strong>Suggestion</strong></p>
This book can be used as a general Chinese textbookfor commerce majors studying in Chinese, and can be used in conjunction withother sub-volumes in the &ldquo;Step into Practice: Chinese for Economics Series&rdquo; (<i>Chinesefor Commerce: Comprehensive Course</i>, <i>Chinese Business Culture</i>, <i>Chinesefor Commerce: Writing</i>).<br>
<br>
This book consists of 10 sections, each recommended to be completed in 8-12 class hours.
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=36732&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Sun, 13 Apr 2025 12:06:14 +0800</pubDate>
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    </item>
    <item>
      <title>BCT Standard Course 3</title>
      <link>http://www.purpleculture.net/bct-standard-course-3-p-23578</link>
      <comments>http://www.purpleculture.net/bct-standard-course-3-pr-23578</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/bct-standard-course-3-p-23578/"><img src="http://www.purpleculture.net/bmz_cache/d/d5fa76670685dcb880abb3aede383329.image.73x100.webp" alt="" role="presentation" title="BCT Standard Course 3" width="73" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>This is <a href="http://www.purpleculture.net/BCT-Standard-Course-bs-1390/">BCT Standard Course</a> Volume 3. BCT Standard Course is the combination of a general language course for Chinese students who combines the learning content with those of the BCT (Business Chinese Test). The lessons are filled with learning contents in a modern design, each unit is limited to less than 5 minutes. The appendix contains a sample test. Learners who have completed the BCT Standard Course 1-3 courses have learned the contents of the BCT (A) and the volumes 4-5 cover BCT (B).<br>
<br>
<strong>BCT Standard Course used vocabulary</strong><br>
Volume 1: 200 words<br>
Volume 2: 400 words<br>
Volume 3: 600 words<br>
Volume 4: 1500 words<br>
Volume 5: 3000 words<br>
<br>
<strong>Test of iChinese App</strong><br>
The book does not contain a CD, but learners can download the <strong>iChinese app</strong> as a supplement in the Playstore. There, vocabulary lessons can be learned and tests can be made. The learning progress is tracked, altogether a good addition to the book. However, it should be pointed out here that the QR code shown on the back of the book is linked to the Chinese-language Playstores. You can also search for the iChinese app in your Playstore and this should then also be found. In our test, the installation only worked after the app was installed manually in the Playstore. The language of the app is adjustable in English and Chinese. For the registration, you receive points with which you can open learning contents. Normally, the 1000 points obtained at the time of enrollment would then suffice to enable the BCT Standard Course 1-3 to be available for all learning contents at the time of the test. It should also be pointed out that we did not find any downloadable MP3 files or app contents with our test with which one could have played the listening comprehension exercises of the BCT standard course sample test contained in the book appendix. The book itself contains only the listening scripts so that a teacher could read them aloud. Therefore the series is in our opinion for self-learners only somewhat suitable. Please note that we do not offer support for the app.<br>
<br>
<strong>Business Chinese Test (BCT)</strong> is an international standardized test to measure the ability of non-native Chinese speakers to use Chinese language in the real business or common working environment and evaluate the language tasks they are able to complete. BCT consists of BCT (A), BCT (B) and BCT Speaking Test.
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=23578&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
      <enclosure url="http://www.purpleculture.net/images/201507/51uRaZMppwL.jpg" length="35740" type="image/jpeg" />
      <guid isPermaLink="true">http://www.purpleculture.net/bct-standard-course-3-p-23578</guid>
      <pubDate>Thu, 30 Jan 2025 09:02:00 +0800</pubDate>
      <g:price>9.83</g:price>
      <g:currency>EUR</g:currency>
      <g:id>23578</g:id>
      <g:weight>0.3810</g:weight>
      <g:brand><![CDATA[ People's Education Press ]]></g:brand>
      <g:quantity>1</g:quantity>
      <g:model_number>16052093</g:model_number>
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    </item>
    <item>
      <title>BCT Standard Course 2</title>
      <link>http://www.purpleculture.net/bct-standard-course-2-p-23082</link>
      <comments>http://www.purpleculture.net/bct-standard-course-2-pr-23082</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/bct-standard-course-2-p-23082/"><img src="http://www.purpleculture.net/bmz_cache/0/059b8b6225e90025f735699e6269dab5.image.73x100.webp" alt="" role="presentation" title="BCT Standard Course 2" width="73" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>This is BCT Standard Course Volume 2. BCT Standard Course is the combination of a general language course for Chinese students who combines the learning content with those of the BCT (Business Chinese Test). The lessons are filled with learning contents in a modern design, each unit is limited to less than 5 minutes. The appendix contains a sample test. Learners who have completed the BCT Standard Course 1-3 courses have learned the contents of the BCT (A) and the volumes 4-5 cover BCT (B).<br>
<br>
<strong>BCT Standard Course used vocabulary</strong><br>
Volume 1: 200 words<br>
Volume 2: 400 words<br>
Volume 3: 600 words<br>
Volume 4: 1500 words<br>
Volume 5: 3000 words<br>
<br>
<strong>Test of iChinese App</strong><br>
The book does not contain a CD, but learners can download the <strong>iChinese app</strong> as a supplement in the Playstore. There, vocabulary lessons can be learned and tests can be made. The learning progress is tracked, altogether a good addition to the book. However, it should be pointed out here that the QR code shown on the back of the book is linked to the Chinese-language Playstores. You can also search for the iChinese app in your Playstore and this should then also be found. In our test, the installation only worked after the app was installed manually in the Playstore. The language of the app is adjustable in English and Chinese. For the registration, you receive points with which you can open learning contents. Normally, the 1000 points obtained at the time of enrollment would then suffice to enable the BCT Standard Course 1-3 to be available for all learning contents at the time of the test. It should also be pointed out that we did not find any downloadable MP3 files or app contents with our test with which one could have played the listening comprehension exercises of the BCT standard course sample test contained in the book appendix. The book itself contains only the listening scripts so that a teacher could read them aloud. Therefore the series is in our opinion for self-learners only somewhat suitable. Please note that we do not offer support for the app.<br>
<br>
<strong>Business Chinese Test (BCT)</strong> is an international standardized test to measure the ability of non-native Chinese speakers to use Chinese language in the real business or common working environment and evaluate the language tasks they are able to complete. BCT consists of BCT (A), BCT (B) and BCT Speaking Test.
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=23082&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
      <enclosure url="http://www.purpleculture.net/images/201506/41umtyJ8NfL.jpg" length="31247" type="image/jpeg" />
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      <pubDate>Thu, 30 Jan 2025 09:01:48 +0800</pubDate>
      <g:price>99.20</g:price>
      <g:currency>EUR</g:currency>
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    </item>
    <item>
      <title>Chinesisch erleben -Berufskommunikation in China (60-80 Unterrichtseinheiten/UE) (With MP3)</title>
      <link>http://www.purpleculture.net/chinesisch-erleben-berufskommunikation-in-china-6080-unterrichtseinheitenue-with-mp3-p-2039</link>
      <comments>http://www.purpleculture.net/chinesisch-erleben-berufskommunikation-in-china-6080-unterrichtseinheitenue-with-mp3-pr-2039</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/chinesisch-erleben-berufskommunikation-in-china-6080-unterrichtseinheitenue-with-mp3-p-2039/"><img src="http://www.purpleculture.net/bmz_cache/d/d8ca486abacf68ed5688deb7e800faea.image.74x100.webp" alt="" role="presentation" title="Chinesisch erleben -Berufskommunikation in China (60-80 Unterrichtseinheiten/UE) (With MP3)" width="74" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>Written for business people who have completed 160 hours of Chinese-language learning. This book focuses on funtional language learning through experience listening/speaking emphasis. It consists of twelve units (4-6 hours per unit), totaling 60-80 teaching hours.
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=2039&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Sat, 09 Nov 2024 09:37:15 +0800</pubDate>
      <g:price>10.72</g:price>
      <g:currency>EUR</g:currency>
      <g:id>2039</g:id>
      <g:weight>0.4111</g:weight>
      <g:brand>Higher Education Publishing House</g:brand>
      <g:quantity>1</g:quantity>
      <g:model_number>3117</g:model_number>
      <g:image_link>http://www.purpleculture.net/images/large/20086/9787040203240_LRG.jpg</g:image_link>
    </item>
    <item>
      <title>BCT Standard Course 1</title>
      <link>http://www.purpleculture.net/bct-standard-course-1-p-23076</link>
      <comments>http://www.purpleculture.net/bct-standard-course-1-pr-23076</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/bct-standard-course-1-p-23076/"><img src="http://www.purpleculture.net/bmz_cache/a/a7a56a4c0968c9f71fe060824db18dd5.image.73x100.webp" alt="" role="presentation" title="BCT Standard Course 1" width="73" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>This is BCT Standard Course Volume 1. BCT Standard Course is the combination of a general language course for Chinese students who combines the learning content with those of the BCT (Business Chinese Test). The lessons are filled with learning contents in a modern design, each unit is limited to less than 5 minutes. The appendix contains a sample test. Learners who have completed the BCT Standard Course 1-3 courses have learned the contents of the BCT (A) and the volumes 4-5 cover BCT (B).<br>
<br>
<strong>BCT Standard Course used vocabulary</strong><br>
Volume 1: 200 words<br>
Volume 2: 400 words<br>
Volume 3: 600 words<br>
Volume 4: 1500 words<br>
Volume 5: 3000 words<br>
<br>
<strong>Test of iChinese App</strong><br>
The book does not contain a CD, but learners can download the <strong>iChinese app</strong> as a supplement in the Playstore. There, vocabulary lessons can be learned and tests can be made. The learning progress is tracked, altogether a good addition to the book. However, it should be pointed out here that the QR code shown on the back of the book is linked to the Chinese-language Playstores. You can also search for the iChinese app in your Playstore and this should then also be found. In our test, the installation only worked after the app was installed manually in the Playstore. The language of the app is adjustable in English and Chinese. For the registration, you receive points with which you can open learning contents. Normally, the 1000 points obtained at the time of enrollment would then suffice to enable the BCT Standard Course 1-3 to be available for all learning contents at the time of the test. It should also be pointed out that we did not find any downloadable MP3 files or app contents with our test with which one could have played the listening comprehension exercises of the BCT standard course sample test contained in the book appendix. The book itself contains only the listening scripts so that a teacher could read them aloud. Therefore the series is in our opinion for self-learners only somewhat suitable. Please note that we do not offer support for the app.<br>
<br>
<strong>Business Chinese Test (BCT)</strong> is an international standardized test to measure the ability of non-native Chinese speakers to use Chinese language in the real business or common working environment and evaluate the language tasks they are able to complete. BCT consists of BCT (A), BCT (B) and BCT Speaking Test.
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=23076&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Thu, 10 Oct 2024 15:22:45 +0800</pubDate>
      <g:price>7.15</g:price>
      <g:currency>EUR</g:currency>
      <g:id>23076</g:id>
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    </item>
    <item>
      <title>BCT Standard Course 1</title>
      <link>http://www.purpleculture.net/bct-standard-course-1-p-23076</link>
      <comments>http://www.purpleculture.net/bct-standard-course-1-pr-23076</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/bct-standard-course-1-p-23076/"><img src="http://www.purpleculture.net/bmz_cache/a/a7a56a4c0968c9f71fe060824db18dd5.image.73x100.webp" alt="" role="presentation" title="BCT Standard Course 1" width="73" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>This is BCT Standard Course Volume 1. BCT Standard Course is the combination of a general language course for Chinese students who combines the learning content with those of the BCT (Business Chinese Test). The lessons are filled with learning contents in a modern design, each unit is limited to less than 5 minutes. The appendix contains a sample test. Learners who have completed the BCT Standard Course 1-3 courses have learned the contents of the BCT (A) and the volumes 4-5 cover BCT (B).<br>
<br>
<strong>BCT Standard Course used vocabulary</strong><br>
Volume 1: 200 words<br>
Volume 2: 400 words<br>
Volume 3: 600 words<br>
Volume 4: 1500 words<br>
Volume 5: 3000 words<br>
<br>
<strong>Test of iChinese App</strong><br>
The book does not contain a CD, but learners can download the <strong>iChinese app</strong> as a supplement in the Playstore. There, vocabulary lessons can be learned and tests can be made. The learning progress is tracked, altogether a good addition to the book. However, it should be pointed out here that the QR code shown on the back of the book is linked to the Chinese-language Playstores. You can also search for the iChinese app in your Playstore and this should then also be found. In our test, the installation only worked after the app was installed manually in the Playstore. The language of the app is adjustable in English and Chinese. For the registration, you receive points with which you can open learning contents. Normally, the 1000 points obtained at the time of enrollment would then suffice to enable the BCT Standard Course 1-3 to be available for all learning contents at the time of the test. It should also be pointed out that we did not find any downloadable MP3 files or app contents with our test with which one could have played the listening comprehension exercises of the BCT standard course sample test contained in the book appendix. The book itself contains only the listening scripts so that a teacher could read them aloud. Therefore the series is in our opinion for self-learners only somewhat suitable. Please note that we do not offer support for the app.<br>
<br>
<strong>Business Chinese Test (BCT)</strong> is an international standardized test to measure the ability of non-native Chinese speakers to use Chinese language in the real business or common working environment and evaluate the language tasks they are able to complete. BCT consists of BCT (A), BCT (B) and BCT Speaking Test.
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=23076&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Thu, 10 Oct 2024 15:22:45 +0800</pubDate>
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      <g:rating>1</g:rating>
      <g:image_link>http://www.purpleculture.net/images/large/201506/41PxCCq9PBL_LRG.jpg</g:image_link>
    </item>
    <item>
      <title>Pilot Business Chinese Course 1</title>
      <link>http://www.purpleculture.net/pilot-business-chinese-course-1-p-36504</link>
      <comments>http://www.purpleculture.net/pilot-business-chinese-course-1-pr-36504</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/pilot-business-chinese-course-1-p-36504/"><img src="http://www.purpleculture.net/bmz_cache/4/42655533389b008297102898cbdf0f16.image.75x100.webp" alt="" role="presentation" title="Pilot Business Chinese Course 1" width="75" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=36504&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Wed, 21 Aug 2024 20:48:47 +0800</pubDate>
      <g:price>14.23</g:price>
      <g:currency>EUR</g:currency>
      <g:id>36504</g:id>
      <g:weight>0.3000</g:weight>
      <g:brand>Foreign Language Teaching and Research Press</g:brand>
      <g:quantity>10</g:quantity>
      <g:model_number>20240727105</g:model_number>
      <g:image_link>http://www.purpleculture.net/images/large/202201/ymgwakdsj2_image_LRG.png</g:image_link>
    </item>
    <item>
      <title>Extended Business Chinese</title>
      <link>http://www.purpleculture.net/extended-business-chinese-p-27955</link>
      <comments>http://www.purpleculture.net/extended-business-chinese-pr-27955</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/extended-business-chinese-p-27955/"><img src="http://www.purpleculture.net/bmz_cache/f/fb9f5bd4c07e5b317bafe61dc6ecd8f6.image.65x100.webp" alt="" role="presentation" title="Extended Business Chinese" width="65" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=27955&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Mon, 29 Apr 2024 08:46:04 +0800</pubDate>
      <g:price>15.49</g:price>
      <g:currency>EUR</g:currency>
      <g:id>27955</g:id>
      <g:weight>0.9500</g:weight>
      <g:brand>Peking University Press</g:brand>
      <g:quantity>10</g:quantity>
      <g:model_number>18090408</g:model_number>
      <g:image_link>http://www.purpleculture.net/images/large/201712/61zVdiuybIL_LRG.jpg</g:image_link>
    </item>
    <item>
      <title>New Business Chinese Reading and Writing (I)</title>
      <link>http://www.purpleculture.net/new-business-chinese-reading-and-writing-i-p-19341</link>
      <comments>http://www.purpleculture.net/new-business-chinese-reading-and-writing-i-pr-19341</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/new-business-chinese-reading-and-writing-i-p-19341/"><img src="http://www.purpleculture.net/bmz_cache/f/f1a4148b9f761bfcbcbfb37c8f99a3f9.image.73x100.webp" alt="" role="presentation" title="New Business Chinese Reading and Writing (I)" width="73" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>《新商务汉语阅读与写作教程(上册)》是为具备一定汉语基础的留学生编写的阅读与写作教材。所选阅读材料来自大众经济生活，包含多种汉语写作常用文体，并配合商务实用文体写作，再加以丰富的阅读与写作练习，全面提高使用者的汉语水平。欲了解中国社会经济情况的汉语学习人士、预备学习财经类专业或已在此专业学习的留学生、预备从事经贸行业的外国来华人士亦可使用《新商务汉语阅读与写作教程(上册)》。
<div> </div>
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=19341&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Fri, 15 Mar 2024 09:51:34 +0800</pubDate>
      <g:price>8.04</g:price>
      <g:currency>EUR</g:currency>
      <g:id>19341</g:id>
      <g:weight>0.6990</g:weight>
      <g:brand>Tsinghua University Press</g:brand>
      <g:model_number>141104022</g:model_number>
      <g:image_link>http://www.purpleculture.net/images/large/201405/51yiaaVoELL_LRG.jpg</g:image_link>
    </item>
    <item>
      <title>Business Writing in Chinese</title>
      <link>http://www.purpleculture.net/business-writing-in-chinese-p-2385</link>
      <comments>http://www.purpleculture.net/business-writing-in-chinese-pr-2385</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/business-writing-in-chinese-p-2385/"><img src="http://www.purpleculture.net/bmz_cache/5/5dc90f8f77d1770f435795f2d057e5b5.image.72x100.webp" alt="" role="presentation" title="Business Writing in Chinese" width="72" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><b>Level</b><br>
Intermediate, Advanced<br>
<br>
This Book introduces the writing of letters, product advertisements, speeches, etc.,to help learners master the necessary knowledge for doing business in China,and to learn and practice the common terminology, phrases and writing styles,326 pages reaching the goal of writing business articles in Chinese. It contains four units. Altogether there are 31 lessons; each of which includes sections such as instruction, sample writing, commonly used expressions, writing exercises, etc.<br>
 
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=2385&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Fri, 15 Mar 2024 09:49:00 +0800</pubDate>
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      <g:quantity>2</g:quantity>
      <g:model_number>3539</g:model_number>
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    </item>
    <item>
      <title>New Business Chinese Intensive Reading I</title>
      <link>http://www.purpleculture.net/new-business-chinese-intensive-reading-i-p-19337</link>
      <comments>http://www.purpleculture.net/new-business-chinese-intensive-reading-i-pr-19337</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/new-business-chinese-intensive-reading-i-p-19337/"><img src="http://www.purpleculture.net/bmz_cache/4/46703558cec28d42b06b5be388825309.image.74x100.webp" alt="" role="presentation" title="New Business Chinese Intensive Reading I" width="74" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=19337&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Fri, 15 Mar 2024 09:48:01 +0800</pubDate>
      <g:price>6.26</g:price>
      <g:currency>EUR</g:currency>
      <g:id>19337</g:id>
      <g:weight>0.6000</g:weight>
      <g:brand>Tsinghua University Press</g:brand>
      <g:model_number>141104018</g:model_number>
      <g:image_link>http://www.purpleculture.net/images/large/201405/51zZDvh9v0L_LRG.jpg</g:image_link>
    </item>
    <item>
      <title>Chinese for Economics and Trade (I)</title>
      <link>http://www.purpleculture.net/chinese-for-economics-and-trade-i-p-4170</link>
      <comments>http://www.purpleculture.net/chinese-for-economics-and-trade-i-pr-4170</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/chinese-for-economics-and-trade-i-p-4170/"><img src="http://www.purpleculture.net/bmz_cache/3/3b892f768b50b84b5b939fc7eac954e2.image.70x100.webp" alt="" role="presentation" title="Chinese for Economics and Trade (I)" width="70" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>With the rapid growth of economics and trade communication between China and other countries, in recent years, more and more foreign students study at Chinese universities. Among these students, economics and trade majors account for the bulk. They have difficulties in their studies: some don&rsquo;t learn enough professional vocabulary of Chinese; some have insufficient knowledge about Chinese economic background. Their mastery of Chinese is not at the same level, either. After studying this book for one year, students can make a full language preparation to study economics and trade.<br>
Every part in this book, such as texts, grammar review and writing practice, has combined the characteristics of economics and trade. In this book, systemic grammar review, plenty of explanations and differentiations of words are provided; comprehensive training on listening, speaking, reading and writing is emphasized. There are 12 lessons in two volumes. In each lesson, there is a main text, explanations of economic terms, explanations and differentiation of words, grammar review, tips on encyclopedic knowledge as well as comprehensive training on listening, speaking, reading and writing. In the Exercise Book, the corresponding exercises for each part are provided and the answer keys are attached at the back of the book. There are recordings of the main text, text of speaking, text of listening and new words.
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=4170&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Wed, 13 Mar 2024 10:23:32 +0800</pubDate>
      <g:price>9.83</g:price>
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      <g:model_number>5626</g:model_number>
      <g:image_link>http://www.purpleculture.net/images/large/200910/9787561924099_LRG.jpg</g:image_link>
    </item>
    <item>
      <title>Chinese for Commerce: Comprehensive Course I</title>
      <link>http://www.purpleculture.net/chinese-for-commerce-comprehensive-course-i-p-35383</link>
      <comments>http://www.purpleculture.net/chinese-for-commerce-comprehensive-course-i-pr-35383</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/chinese-for-commerce-comprehensive-course-i-p-35383/"><img src="http://www.purpleculture.net/bmz_cache/5/583329260b596e24052c2c26a6ecc4bd.image.80x80.webp" alt="" role="presentation" title="Chinese for Commerce: Comprehensive Course I" width="80" height="80" style="float: left; margin: 0px 8px 8px 0px;"></a>Target Audience (Age): College, Adults<br>
<br>
"Step into Practice: Chinese for Economics Series" serves as abridge for international students to switch from basic Chinese learning tobusiness and finance majors, and also a good medium for advanced students ofChinese and foreign practitioners to further improve their comprehensiveChinese application ability according to their actual work needs.<br>
<br>
This series consists of 7 books: Chinese for Commerce:Comprehensive Course (1 & 2), Chinese for Finance:Comprehensive Course (1 & 2), Chinese for Commerce:Listening and Speaking, Chinese for Commerce: Writing and Chinesefor Commerce: Culture, covering common topics in the fields of business andfinance.<br>
<br>
The textbook strives to make the top-level goal of "integratingknowledge, ability and quality" concrete and put into practice, and make theoutline project, content and style design reflect the training requirements ofmultiple knowledge abilities and quality indicators. In terms of knowledge,this book emphasizes business Chinese and economic and trade expertise, while interms of ability, emphasis is placed on business Chinese listening, speaking,reading and writing, comprehensive ability to use Chinese to deal with realbusiness issues and cross-cultural communication ability. In addition, it alsohelps to cultivate teamwork spirit and international vision<br>
<br>
Thistextbook, Chinese for Commerce: Comprehensive Course I, belongs to the "Stepinto Practice: Chinese for Economics Series". The whole book takes the abilityoutline as the core, the topic outline as the content scope supplemented bylanguage knowledge, professional knowledge, social knowledge and othermulti-dimensional clues, and simulation tasks as practical opportunities forlearners to practice and consolidate their ability. It consists of 8 units, 16lessons. In terms of the ability acquired, this volume focuses on the abilityto collect and analyze business information, which is subdivided into fourcategories of "acquisition - understanding - analysis - integration", andfurther details the ability items of each unit and the "micro" ability pointsof each lesson. In terms of the topics involved, it focuses on macroeconomics,mainly including economic aggregate, economic composition, stage of industrialdevelopment and industrial structure.<br>
<br>
<br>
<strong>About the Author</strong><br>
<br>
Chief Author: Zhai Yijiang   <br>
Chief Author of This Volume: An Na<br>
<br>
ZhaiYijiang is an associate professor and Master candidates&#39; supervisor of theSchool of Humanities at Shanghai Jiao Tong University, and was the Chinesedirector of the Confucius Institute at Heidelberg University in Germany. Hismain research focuses on teaching Chinese to speakers of other languages andcomparative Chinese characterology. He has published textbooks such as the A21st Century Course of Chinese as a Foreign Language.<br>
<br>
An Na is a teacher of the International ChineseEducation Center, School of Humanities, Shanghai Jiaotong University, with aPhD in Literature. Hermain research focuses on corpus linguistics, second language acquisition, andinternational Chinese language education. Her representative publicationsinclude A Corpus-Based Research on Discourse Markers and ChineseSecond Language Teaching: From Methodology to Post-Methodology.<br>
<br>
<strong>Editorial Review</strong><br>
<br>
    I. Thistextbook is an exploration and practice of "Can-do" concept in second languageteaching in the field of international Chinese education, which closely followsthe top-level goal of "integrating knowledge, ability and quality", puts thecultivation of ability and quality into practice in a detailed manner, andgives out its specific operation path. Learning objective, learning content,language practice and task setting are all closely related to the core goal ofcultivating language communication and application ability.<br>
<br>
    II. Given theneeds of business-related professional learning and academic research, as wellas the requirements of business professionals&#39; professional ability, the bookdefines and refines the training objectives of business Chinese communicationand application ability step by step, thus forming the ability outline of thewhole book. According to the progressive level of "ability block - abilitycategory - ability item - ability point", the overall goal is firstly dividedinto cultivating understanding and expression abilities of businessinformation. Then, according to the learners&#39; needs of using business Chinese,the former is subdivided into "acquisition - understanding - analysis -integration", and the latter is analyzed into "introduction - explanation -investigation - research". Based on above eight abilities, the ability items ofeach unit and the "micro" ability points of each lesson are further refined.Through the mentioned method, the operability of overall ability training objectivesis ensured.<br>
<br>
    III. Withability cultivation as the core, the content of units included is organized ina multi-dimensional and orderly way. The book takes the ability outline as thecore and the topic outline as the content scope supplemented by languageknowledge, professional knowledge, social knowledge and other multi-dimensionalclues, with each outline independent but progressive vertically and each lessoncorrelated horizontally. Every part characterizes elaborate layout and sets forclear goal, not only taking into account the practice of listening, speaking,reading and writing skills, but also the use of moderate volume of knowledge,which reflects the characteristics of this book as a comprehensive languagetextbook.<br>
<br>
    IV. This bookemploys task-based teaching theory to design realistic communicative tasks.Each lesson is accompanied by a simulated communication task, which serves as apractical opportunity for learners to practice and consolidate their competenceprojects.<br>
<br>
After learning this textbook, learners can not only understand the business field andeconomic status of China, complete common business communication activities in Chinese, but also improve the ability to analyze and express businessinformation, and effectively enhance the ability to conduct academic researchand work research in Chinese.<br>
<br>
<strong>Suggestion</strong><br>
It is suitable for majors in Chinese for business andeconomics, advanced students of Chinese and foreign business personnel.<br>
<br>
The book has 8 units including 16 lessonstotally, and is recommended to spend 4 to 8 class hours for one unit. It can beused alone or in conjunction with Chinese for Commerce: Comprehensive Course II in the order of "macro to micro".<br>
<br>
Interms of the overall course design, it is recommended to support with Chinesefor Commerce Writing, Chinese for Commerce Listening and Speaking and Chinese for Commerce: Culture in "Step into Practice: Chinese forEconomics Series".<br>
 
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      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Wed, 08 Nov 2023 21:23:50 +0800</pubDate>
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      <g:currency>EUR</g:currency>
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    </item>
    <item>
      <title>Chinese for Commerce: Comprehensive Course II</title>
      <link>http://www.purpleculture.net/chinese-for-commerce-comprehensive-course-ii-p-35136</link>
      <comments>http://www.purpleculture.net/chinese-for-commerce-comprehensive-course-ii-pr-35136</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/chinese-for-commerce-comprehensive-course-ii-p-35136/"><img src="http://www.purpleculture.net/bmz_cache/a/adff58bbc499b3829069649f34ddaa6e.image.75x100.webp" alt="" role="presentation" title="Chinese for Commerce: Comprehensive Course II" width="75" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>"Step into Practice: Chinese for Economics Series" serves as a bridge for international students to switch from basic Chinese learning to business and finance majors, and also a good medium for advanced students of Chinese and foreign practitioners to further improve their comprehensive Chinese application ability according to their actual work needs.<br>
<br>
This series consists of 7 books:<br>
Chinese for Commerce: Comprehensive Course (1 & 2)<br>
Chinese for Finance: Comprehensive Course (1 & 2)<br>
Chinese for Commerce: Listening and Speaking<br>
Chinese for Commerce: Writing<br>
Chinese for Commerce: Culture<br>
covering common topics in the fields of business and finance.<br>
<br>
The textbook strives to make the top-level goal of "integrating knowledge, ability and quality" concrete and put into practice, and make the outline project, content and style design reflect the training requirements of multiple knowledge abilities and quality indicators. In terms of knowledge, this book emphasizes business Chinese and economic and trade expertise, while in terms of ability, emphasis is placed on business Chinese listening, speaking, reading and writing, comprehensive ability to use Chinese to deal with real business issues and cross-cultural communication ability. In addition, it also helps to cultivate teamwork spirit and international vision<br>
<br>
This textbook, Chinese for Commerce: Comprehensive Course II, belongs to the &ldquo;Step into Practice: Chinese for Economics Series&rdquo;. The whole book takes the ability outline as the core, the topic outline as the content scope supplemented by language knowledge, professional knowledge, social knowledge and other multi-dimensional clues, and simulation tasks as practical opportunities for learners to practice and consolidate their ability. It consists of 8 units, 16 lessons. In terms of the ability acquired, this volume focuses on the expression ability of business information, which is subdivided into four categories of &ldquo;introduction - explanation - investigation - research&rdquo;, and further details the ability items of each unit and the &ldquo;micro&rdquo; ability points of each lesson. In terms of the topics involved, it focuses on the perspective of microeconomics, mainly including the external operation and internal management of enterprises.<br>
<br>
<strong>About the Author</strong><br>
Chief Author: Zhai Yijiang   <br>
Chief Author of This Volume: Duan Mo<br>
Zhai Yijiang is an associate professor and Master candidates&rsquo; supervisor of the School of Humanities at Shanghai Jiao Tong University, and was the Chinese director of the Confucius Institute at Heidelberg University in Germany. His main research focuses on teaching Chinese to speakers of other languages and comparative Chinese characterology. He has published textbooks such as the A 21st Century Course of Chinese as a Foreign Language.<br>
<br>
Duan Mo is a PhD in Linguistics and Applied Linguistics, and teacher at the School of Humanities, Shanghai Jiao Tong University. She has been teaching business Chinese courses for a long time and has won the second prize of school-level teaching competition and the first prize of college-level teaching competition. She has presided over four school-level teaching and research projects and one school-level teaching material project, and has published many papers on business Chinese teaching and task-based teaching.<br>
<br>
<strong>Editorial Review</strong><br>
I. This textbook is an exploration and practice of &ldquo;Can-do&rdquo; concept in second language teaching in the field of international Chinese education, which closely follows the top-level goal of &ldquo;integrating knowledge, ability and quality&rdquo;, puts the cultivation of ability and quality into practice in a detailed manner, and gives out its specific operation path. Learning objective, learning content, language practice and task setting are all closely related to the core goal of cultivating language communication and application ability.<br>
<br>
II. Given the needs of business-related professional learning and academic research, as well as the requirements of business professionals&rsquo; professional ability, the book defines and refines the training objectives of business Chinese communication and application ability step by step, thus forming the ability outline of the whole book. According to the progressive level of &ldquo;ability block - ability category - ability item - ability point&rdquo;, the overall goal is firstly divided into cultivating understanding and expression abilities of business information. Then, according to the learners&rsquo; needs of using business Chinese, the former is subdivided into &ldquo;acquisition - understanding - analysis - integration&rdquo;, and the later is analyzed into &ldquo;introduction - explanation - investigation - research&rdquo;. Based on above eight abilities, the ability items of each unit and the &ldquo;micro&rdquo; ability points of each lesson are further refined. Through the mentioned method, the operability of overall ability training objectives is ensured.<br>
<br>
III. With ability cultivation as the core, the content of units included is organized in a multi-dimensional and orderly way. The book takes the ability outline as the core and the topic outline as the content scope supplemented by language knowledge, professional knowledge, social knowledge and other multi-dimensional clues, with each outline independent but progressive vertically and each lesson correlated horizontally. Every part characterizes elaborate layout and sets for clear goal, not only taking into account the practice of listening, speaking, reading and writing skills, but also the use of moderate volume of knowledge, which reflects the characteristics of this book as a comprehensive language textbook.<br>
<br>
IV. This book employs task-based teaching theory to design realistic communicative tasks. Each lesson is accompanied by a simulated communication task, which serves as a practical opportunity for learners to practice and consolidate their competence projects.<br>
<br>
After learning this textbook, learners can not only understand the business field and economic status of China, complete common business communication activities in Chinese, but also improve the ability to analyze and express business information, and effectively enhance the ability to conduct academic research and work research in Chinese.<br>
<br>
<strong>Suggestion</strong><br>
It is suitable for majors in Chinese for business and economics, advanced students of Chinese and foreign business personnel.<br>
<br>
The book has 8 units including 16 lessons totally, and is recommended to spend 4 to 8 class hours for one unit. It can be used alone or in conjunction with Chinese for Commerce: Comprehensive Course I in the order of &ldquo;macro to micro&rdquo;.<br>
<br>
In terms of the overall course design, it is recommended to support with Chinese for Commerce Writing, Chinese for Commerce Listening and Speaking and Chinese for Commerce: Culture in &ldquo;Step into Practice: Chinese for Economics Series&rdquo;.<br>
 
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      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Mon, 23 Oct 2023 11:32:46 +0800</pubDate>
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    </item>
    <item>
      <title><![CDATA[ New Era Spoken Chinese For Economy & Trade: Chinese For International Trade ]]></title>
      <link>http://www.purpleculture.net/new-era-spoken-chinese-for-economy-trade-chinese-for-international-trade-p-34523</link>
      <comments>http://www.purpleculture.net/new-era-spoken-chinese-for-economy-trade-chinese-for-international-trade-pr-34523</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/new-era-spoken-chinese-for-economy-trade-chinese-for-international-trade-p-34523/"><img src="http://www.purpleculture.net/bmz_cache/e/e38008f8c41795792b3c55ffe1efb366.image.75x100.webp" alt="" role="presentation" title="New Era Spoken Chinese For Economy & Trade: Chinese For International Trade" width="75" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>
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      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Mon, 24 Jul 2023 10:03:54 +0800</pubDate>
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    </item>
    <item>
      <title>Excel in Chinese: Better Chinese, Better Business 1 (with 1 MP3)</title>
      <link>http://www.purpleculture.net/excel-in-chinese-better-chinese-better-business-1-with-1-mp3-p-13905</link>
      <comments>http://www.purpleculture.net/excel-in-chinese-better-chinese-better-business-1-with-1-mp3-pr-13905</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/excel-in-chinese-better-chinese-better-business-1-with-1-mp3-p-13905/"><img src="http://www.purpleculture.net/bmz_cache/a/add7f69842aa8d4718176d9dfd192e39.image.73x100.webp" alt="" role="presentation" title="Excel in Chinese: Better Chinese, Better Business 1 (with 1 MP3)" width="73" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><p>Excel in Chinese: Better Chinese, Better Business, written by teachers in the Teaching and Resources Exploitation Base of International Business Chinese (Shanghai), Shanghai University of Finance and Economics, is mainly for Chinese learners in business training programmes and focuses on the comprehensive study of listening, speaking, reading and writing. Each lesson provides plenty of business settings centering on a relevant topic, which helps students acquire expressions in certain situations. It covers expressions from daily life, social communication and cultural exchanges relevant to business situations, commercial activities and economic subjects. Each volume has a different emphasis. The two texts in each lesson focus on the difference between written and oral Chinese. Moreover, the two texts introduce business knowledge by offering related business cases, which is a popular teaching method of foreign language teaching for specific purposes.</p>

<p>There are five volumes in this series. Each volume contains five units and each unit contains two lessons. Each lesson consists of two texts, which focus on the same business topic, aiming to enrich learners&rsquo; vocabulary and improve their ability to communicate on certain topics. Generally speaking, the first text requires intensive explanation and exercises in the class, while the second one can be used to integrate classroom teaching and self-study.</p>
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      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Wed, 17 May 2023 09:21:00 +0800</pubDate>
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    </item>
    <item>
      <title><![CDATA[ A Business Trip to China - Conversation & Application vol.1 with 1CD ]]></title>
      <link>http://www.purpleculture.net/a-business-trip-to-china-conversation-application-vol1-with-1cd-p-2394</link>
      <comments>http://www.purpleculture.net/a-business-trip-to-china-conversation-application-vol1-with-1cd-pr-2394</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/a-business-trip-to-china-conversation-application-vol1-with-1cd-p-2394/"><img src="http://www.purpleculture.net/bmz_cache/f/f03266ea63f28e7b1402b700e28d0360.image.72x100.webp" alt="" role="presentation" title="A Business Trip to China - Conversation & Application vol.1 with 1CD" width="72" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><b>Level</b><br />
Elementary, Intermediate<br />
<br />
Notably interactive, these materials introduce vocabulary that is fundamental to business and provide useful and relevant dialogues and exercises to practice that vocabulary and the linguistic-cultural conventions for using that vocabulary in business situations. The authors have been imaginative and thoughtful in the situations which they have selected for the bases of the dialogues and accompanying exercises. They have been comprehensive in including practice with typical forms that business people must fill out during the course of their working day. The fortunate students who study this book have before them the happy prospect of having a significant jump ahead of their predecessors when they arrive in China and begin to get to work.<br />
 
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      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Wed, 22 Feb 2023 10:11:23 +0800</pubDate>
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    <item>
      <title>Excel in Chinese: Business Writing 1</title>
      <link>http://www.purpleculture.net/excel-in-chinese-business-writing-1-p-32148</link>
      <comments>http://www.purpleculture.net/excel-in-chinese-business-writing-1-pr-32148</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/excel-in-chinese-business-writing-1-p-32148/"><img src="http://www.purpleculture.net/bmz_cache/5/5b5913466b4d7f3b1529c1788ed8eea3.image.72x100.webp" alt="" role="presentation" title="Excel in Chinese: Business Writing 1" width="72" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><p>Excel in Chinese: Business Writing written by teachers in the Teaching and Resources Exploitation Base of International Business Chinese (Shanghai), is mainly for Chinese learners who focus on the study of business writing. There are four units which contain twenty lessons in this book, aiming to teach how to write business disclosure documents, development planning instruments, business etiquette documents and so on.</p>
<b>About the Author</b><br />
Zhou Hong, Associate Professor in Shanghai University finance and Economics. Her main research interests are Chinese grammar, international Chinese language education and second language acquisition.
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      <pubDate>Mon, 06 Feb 2023 10:03:01 +0800</pubDate>
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    <item>
      <title>Business Chinese - Reading (2nd Edition)</title>
      <link>http://www.purpleculture.net/business-chinese-reading-2nd-edition-p-33933</link>
      <comments>http://www.purpleculture.net/business-chinese-reading-2nd-edition-pr-33933</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/business-chinese-reading-2nd-edition-p-33933/"><img src="http://www.purpleculture.net/bmz_cache/d/dfcd73d9cf8a3a98d5bc75a317e5d339.image.80x80.webp" alt="" role="presentation" title="Business Chinese - Reading (2nd Edition)" width="80" height="80" style="float: left; margin: 0px 8px 8px 0px;"></a>
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      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Fri, 06 Jan 2023 11:32:52 +0800</pubDate>
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      <g:id>33933</g:id>
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      <g:model_number>220708789</g:model_number>
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    <item>
      <title>Business Chinese Conversation (The Fourth Edition) Elementary Vol. 2</title>
      <link>http://www.purpleculture.net/business-chinese-conversation-the-fourth-edition-elementary-vol-2-p-28607</link>
      <comments>http://www.purpleculture.net/business-chinese-conversation-the-fourth-edition-elementary-vol-2-pr-28607</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/business-chinese-conversation-the-fourth-edition-elementary-vol-2-p-28607/"><img src="http://www.purpleculture.net/bmz_cache/4/4ab3839ac98934c2722e03d55732161a.image.72x100.webp" alt="" role="presentation" title="Business Chinese Conversation (The Fourth Edition) Elementary Vol. 2" width="72" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><b>Usage Advice: </b>1. This is awide-ranging book which attaches particular attention to preview and review. Besides,it is important for students to find the key words, important sentences andcore content of each lesson according to the hint in the title, and the restcan be acquired and mastered through later reappearances.2. Every twolessons constitute one subject, with an in-class text and an after-class text. Forthe preview and review of each subject, the teacher can ask students to walkaround participating in corresponding social practice.3. Volume 2 is for one academic semester, with four class hours for each lesson and six class hours a week.<br />
<br />
<b>Level: </b>Elementary<br />
<br />
Adults<br />
<br />
<a href="http://www.purpleculture.net/Business-Chinese-Conversation-(the-Fourth-Edition)-bs-1583/">Business Chinese Conversation </a>(Elementary) (The Fourth Edition, Vol. 2) adopts a teaching system that combines in-class learning with after-class activities in consideration of the communicative properties of language. The language material highlights the characteristics of business Chinese textbooks, subtly integrating daily life, school life with business life. The topics covered include buying and selling, bargaining, choosing goods, commercial services, sales advertising, management characteristics, public relations, sales tactics, etc., which are close to life and practical. The fourth edition has made some up-to-date reflection and interpretation of the new situations and tendencies of the Chinese economy and society (such as the &ldquo;Belt and Road&rdquo; initiative, &ldquo;Made in China&rdquo;, and &ldquo;Internet +&rdquo;), which may help foreigners get better knowledge of the current state of China.<br />
While keeping the layout and basic contents of the previous edition, the fourth edition of Volume 2 has added four new texts, revised certain texts and added some exercises. It also provides English translation of the texts, a total list of vocabulary and accompanying audio files.<br />
<br />
<b>About the Author</b><br />
Huang Weizhi, graduated from the Department of Chinese, Beijing Normal University, is a professor in University of International Business and Economics. She was awarded the prize for excellent achievement in philosophy and social science among Beijing colleges in 1992. Her publications include: <i>Essentials of Chinese Poems</i> (4 volumes), the <i>Business Chinese Conversation</i> series (elementary, intermediate and advanced), the TV series <i>Chinese for Business</i> (26 volumes), <i>Business Chinese </i>(26 volumes) broadcast on CCTV, and <i>International Business Chinese</i> (50 volumes) supervised by Hanban and Ministry of Education.<br />
 
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      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Fri, 21 Oct 2022 09:34:04 +0800</pubDate>
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      <g:model_number>190201991</g:model_number>
      <g:image_link>http://www.purpleculture.net/images/large/201712/9787561951576_LRG.jpg</g:image_link>
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    <item>
      <title>New Silk Road Business Chinese - Intermediate II (with CD)</title>
      <link>http://www.purpleculture.net/new-silk-road-business-chinese-intermediate-ii-with-cd-p-7519</link>
      <comments>http://www.purpleculture.net/new-silk-road-business-chinese-intermediate-ii-with-cd-pr-7519</comments>
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<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=7519&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
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      <pubDate>Wed, 05 Oct 2022 09:31:11 +0800</pubDate>
      <g:price>9.83</g:price>
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      <g:id>7519</g:id>
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      <g:model_number>113163593</g:model_number>
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    <item>
      <title>Business Chinese Classfied Word List</title>
      <link>http://www.purpleculture.net/business-chinese-classfied-word-list-p-33635</link>
      <comments>http://www.purpleculture.net/business-chinese-classfied-word-list-pr-33635</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/business-chinese-classfied-word-list-p-33635/"><img src="http://www.purpleculture.net/bmz_cache/a/af80ba64ac8643a349d4164520289883.image.80x80.webp" alt="" role="presentation" title="Business Chinese Classfied Word List" width="80" height="80" style="float: left; margin: 0px 8px 8px 0px;"></a>
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      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Thu, 22 Sep 2022 10:09:46 +0800</pubDate>
      <g:price>12.43</g:price>
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    <item>
      <title>International Business Chinese - B</title>
      <link>http://www.purpleculture.net/international-business-chinese-b-p-2386</link>
      <comments>http://www.purpleculture.net/international-business-chinese-b-pr-2386</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/international-business-chinese-b-p-2386/"><img src="http://www.purpleculture.net/bmz_cache/2/2aca586370cbd9afce9aa9979a79615f.image.72x100.webp" alt="" role="presentation" title="International Business Chinese - B" width="72" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><b>Level</b><br />
Elementary, Intermediate<br />
 
<div align="left">This book contains TV series of two businessmen&rsquo;s business activities in China, involving all aspects in international business. One short program is provided in each volume, covering vivid and humorous language points. Altogether 20 business topics, each of which includes seven sections such as core texts, English translation of new words,  language points, reading comprehension, business background,  short dramas, and integrated exercises. The vocabulary is below Level 3 and those above are provided with English translation.</div>
<br />
 
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=2386&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Thu, 04 Aug 2022 15:29:40 +0800</pubDate>
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    <item>
      <title>International Business Chinese - A</title>
      <link>http://www.purpleculture.net/international-business-chinese-a-p-2387</link>
      <comments>http://www.purpleculture.net/international-business-chinese-a-pr-2387</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/international-business-chinese-a-p-2387/"><img src="http://www.purpleculture.net/bmz_cache/b/b03c21783f7996a868b8c365ea7b311b.image.72x100.webp" alt="" role="presentation" title="International Business Chinese - A" width="72" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><b>Level</b><br />
Elementary, Intermediate<br />
 
<div align="left">This book contains TV series of two businessmen&rsquo;s business activities in China, involving all aspects in international business. One short program is provided in each volume, covering vivid and humorous language points. Altogether 20 business topics, each of which includes seven sections such as core texts, English translation of new words,  language points, reading comprehension, business background,  short dramas, and integrated exercises. The vocabulary is below Level 3 and those above are provided with English translation.</div>
<br />
 
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=2387&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Thu, 04 Aug 2022 15:24:27 +0800</pubDate>
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    <item>
      <title>Business Chinese 800 (with 1 CD)</title>
      <link>http://www.purpleculture.net/business-chinese-800-with-1-cd-p-14190</link>
      <comments>http://www.purpleculture.net/business-chinese-800-with-1-cd-pr-14190</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/business-chinese-800-with-1-cd-p-14190/"><img src="http://www.purpleculture.net/bmz_cache/e/eb47e44ed422774912873ae2714b2a50.image.71x100.webp" alt="" role="presentation" title="Business Chinese 800 (with 1 CD)" width="71" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=14190&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Sun, 26 Jun 2022 17:20:21 +0800</pubDate>
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    <item>
      <title>New Business Chinese Listening and Speaking (I)</title>
      <link>http://www.purpleculture.net/new-business-chinese-listening-and-speaking-i-p-19340</link>
      <comments>http://www.purpleculture.net/new-business-chinese-listening-and-speaking-i-pr-19340</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/new-business-chinese-listening-and-speaking-i-p-19340/"><img src="http://www.purpleculture.net/bmz_cache/c/c294f4d689815d0dcb3d418d28ba3918.image.74x100.webp" alt="" role="presentation" title="New Business Chinese Listening and Speaking (I)" width="74" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>《新商务汉语教程:新商务汉语听力与口语教程(上册)》是为具备一定汉语基础的留学生编写的听力和口语教材。所选材料以中国人的实际生活为依据。课文、对话表现中国日常生活的各种商务活动，配合贴近生活及具有趣味性的练习，以期全面提升使用者的听力及口语能力。欲了解中国社会经济情况的汉语学习人士、预备学习财经类专业或已在此专业学习的留学生、预备从事经贸行业的外国来华人员可使用《新商务汉语教程:新商务汉语听力与口语教程(上册)》。
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=19340&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Wed, 15 Jun 2022 16:31:15 +0800</pubDate>
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    <item>
      <title>Teaching Chinese as a Foreign Language</title>
      <link>http://www.purpleculture.net/teaching-chinese-as-a-foreign-language-p-3194</link>
      <comments>http://www.purpleculture.net/teaching-chinese-as-a-foreign-language-pr-3194</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/teaching-chinese-as-a-foreign-language-p-3194/"><img src="http://www.purpleculture.net/bmz_cache/d/d1556969ba86d0f5adbc7fb20d3de59f.image.69x100.webp" alt="" role="presentation" title="Teaching Chinese as a Foreign Language" width="69" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>,本书阐明了二语汉语词汇教学的地位与原则,阐述了不同类型现代汉语词汇相应的教学法,提供了大量的二语汉语词汇练习,对词汇偏误作了深入分析,并对二语汉语教学与词典编撰提出了独到的看法。
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=3194&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Mon, 04 Apr 2022 21:01:41 +0800</pubDate>
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    <item>
      <title>Chinese for Managers: Business Chinese Vol.1(With 2 CDs)</title>
      <link>http://www.purpleculture.net/chinese-for-managers-business-chinese-vol1with-2-cds-p-3943</link>
      <comments>http://www.purpleculture.net/chinese-for-managers-business-chinese-vol1with-2-cds-pr-3943</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/chinese-for-managers-business-chinese-vol1with-2-cds-p-3943/"><img src="http://www.purpleculture.net/bmz_cache/4/4561ff82b523e2f21dd9fdd8aeec3455.image.73x100.webp" alt="" role="presentation" title="Chinese for Managers: Business Chinese Vol.1(With 2 CDs)" width="73" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><p><em>Chinese for Managers Series</em>, written by teachers in BFSU and sponsored by EU-China Junior managers training programme, is designed specifically for business Chinese learners. It consists of <em>Phonetics</em>, <em>Everyday Chinese</em>, and <em>Business Chinese</em>. <em>Phonetics</em> only has one volume and is used as a supporting material in the elementary stage, while the other two are both divided into 2 volumes. <em>Everyday Chinese</em> focuses on elementary Chinese in daily life, with business Chinese in office environment as a subsidiary. <em>Business Chinese</em> mainly focuses on professional business Chinese in commercial communication, with commercial Chinese reflecting socio-economic life as a subsidiary.</p>

<p><em>Chinese for Managers: Business Chinese </em>is targeted at non-native Chinese speakers who have a certain knowledge of the Chinese language, especially those who are doing business with China. The whole set consists of two volumes with 20 topics altogether. Units 1~12 covers the twelve most common business situations people may encounter in their daily work, each with a vocabulary list that includes both spoken and written forms. Units 13~15 provide 3 special cases in the areas of marketing and management. Units 16~20 introduce 5 widely-discussed issues in the Chinese economy. Business Chinese is made for a six-month training program, with each lesson taking up 14~16 hours. Business Chinese comes in two volumes, and this book is the first volume</p>
<b>About the Author</b><br />
Zhang Hong, Associate Professor of School of Chinese Language and Literature at Beijing Foreign Studies University, Chinese Dean of the Confucius Institute at Sapienza University of Rome, Italy. Her research field is in TCSL teaching, teaching management theory and its application, compilation of the ordinary and special teaching materials for TCSL. She has participated in the compilation of many books, including Experiencing Chinese: Business Communication in China.<br />
 
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=3943&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Wed, 09 Mar 2022 13:58:43 +0800</pubDate>
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    <item>
      <title>Cross Cultural Language Communications</title>
      <link>http://www.purpleculture.net/cross-cultural-language-communications-p-14368</link>
      <comments>http://www.purpleculture.net/cross-cultural-language-communications-pr-14368</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/cross-cultural-language-communications-p-14368/"><img src="http://www.purpleculture.net/bmz_cache/2/2df4af952ade9fc76a77cb6e003b3ece.image.69x100.webp" alt="" role="presentation" title="Cross Cultural Language Communications" width="69" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>本教材的应用对象为具有HSK中高级水平的外国留学生中的语言进修生和汉语言文字学专业的本科生。<br />本教材旨在在汉语教学的中高级阶段，把语言教学与跨文化知识教学结合起来，在学习汉语这一跨文化言语交际技能的过程中培养学生对自身的跨文化身份的认同感。
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=14368&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
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      <pubDate>Wed, 09 Mar 2022 09:37:49 +0800</pubDate>
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    <item>
      <title>Business Chinese Conversation (The Fourth Edition) Advanced Vol. 1</title>
      <link>http://www.purpleculture.net/business-chinese-conversation-the-fourth-edition-advanced-vol-1-p-26956</link>
      <comments>http://www.purpleculture.net/business-chinese-conversation-the-fourth-edition-advanced-vol-1-pr-26956</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/business-chinese-conversation-the-fourth-edition-advanced-vol-1-p-26956/"><img src="http://www.purpleculture.net/bmz_cache/7/7b9464774dc1efb734386d388b425519.image.71x100.webp" alt="" role="presentation" title="Business Chinese Conversation (The Fourth Edition) Advanced Vol. 1" width="71" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><b>Level: </b>Advanced<br />
<br />
For College, Adults<br />
<br />
This is a business Chinese textbook for foreigners learning Chinese, suitable for international students of advanced Chinese language programs and third-year (or above) undergraduates studying at Chinese universities. It is also suitable for students with equivalent Chinese proficiency in Chinese training classes or universities in countries other than China. It is composed of 15 lessons. Every lesson or every two lessons comprise one topic, covering the major areas that foreign businessmen take their business activities in China: China&#39;s economic situations, investment environment, investment strategy, business management, human resources, market research, marketing strategy, international trade, and corporate culture. Each lesson comprises five units, namely intensive reading, reading, writing, interactive activities, and comprehensive exercises, which improve students&#39; proficiency in business Chinese from listening, speaking, reading, and writing perspectives and enhance their understanding of China&#39;s economy and trade.<br />
Scan the QR code to get audio files, which include the recording of the texts and the new words in each lesson.<br />
<br />
<b>About the Author</b><br />
Huang Weizhi, born in 1940 in Jiangsu and graduated from the Department of Chinese, Beijing Normal University in 1964, is a professor in University of International Business and Economics. She was awarded the prize for excellent achievement in philosophy and social science among Beijing colleges in 1992. Her publications include: <i style="mso-bidi-font-style:normal;">Essentials of Chinese Poems</i> (4 volumes), the <i style="mso-bidi-font-style:normal;">Business Chinese Conversation</i> series (elementary, intermediate and advanced), the TV series <i style="mso-bidi-font-style:normal;">Chinese for Business</i> (26 volumes), <i style="mso-bidi-font-style:normal;">Business Chinese </i>(26 volumes) broadcast on CCTV, and <i style="mso-bidi-font-style:normal;">International Business Chinese</i> (50 volumes) supervised by Hanban and Ministry of Education.<br />
<br />
 
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=26956&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Wed, 26 Jan 2022 11:06:38 +0800</pubDate>
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    <item>
      <title><![CDATA[ Spotlight on China's Economy: A Comphrehensive Course of Advanced Business Chinese ]]></title>
      <link>http://www.purpleculture.net/spotlight-on-chinas-economy-a-comphrehensive-course-of-advanced-business-chinese-p-33311</link>
      <comments>http://www.purpleculture.net/spotlight-on-chinas-economy-a-comphrehensive-course-of-advanced-business-chinese-pr-33311</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/spotlight-on-chinas-economy-a-comphrehensive-course-of-advanced-business-chinese-p-33311/"><img src="http://www.purpleculture.net/bmz_cache/4/4bcd56e66f467f8c456a5676dad611dd.image.80x80.webp" alt="" role="presentation" title="Spotlight on China's Economy: A Comphrehensive Course of Advanced Business Chinese" width="80" height="80" style="float: left; margin: 0px 8px 8px 0px;"></a>
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      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Fri, 14 Jan 2022 19:56:57 +0800</pubDate>
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    </item>
    <item>
      <title>New Silk Road Business Chinese - Advanced 1 (with CD)</title>
      <link>http://www.purpleculture.net/new-silk-road-business-chinese-advanced-1-with-cd-p-2811</link>
      <comments>http://www.purpleculture.net/new-silk-road-business-chinese-advanced-1-with-cd-pr-2811</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/new-silk-road-business-chinese-advanced-1-with-cd-p-2811/"><img src="http://www.purpleculture.net/bmz_cache/8/846563fc1d1624bdbf2ecf0200b869e2.image.74x100.webp" alt="" role="presentation" title="New Silk Road Business Chinese - Advanced 1 (with CD)" width="74" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=2811&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Tue, 02 Nov 2021 08:27:10 +0800</pubDate>
      <g:price>8.04</g:price>
      <g:currency>EUR</g:currency>
      <g:id>2811</g:id>
      <g:weight>0.5110</g:weight>
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      <g:quantity>10</g:quantity>
      <g:model_number>5733</g:model_number>
      <g:image_link>http://www.purpleculture.net/images/large/201002/9787301137215_LRG.jpg</g:image_link>
    </item>
    <item>
      <title>New Business Chinese Intensive Reading II</title>
      <link>http://www.purpleculture.net/new-business-chinese-intensive-reading-ii-p-20597</link>
      <comments>http://www.purpleculture.net/new-business-chinese-intensive-reading-ii-pr-20597</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/new-business-chinese-intensive-reading-ii-p-20597/"><img src="http://www.purpleculture.net/bmz_cache/8/8cff1ad137aa907f8103643ba6c146ad.image.73x100.webp" alt="" role="presentation" title="New Business Chinese Intensive Reading II" width="73" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>《新商务汉语教程:新商务汉语精读教程(下册)》是一本专门讲授商务汉语精读知识的语音教科书。内容与上册一脉相承，更加深入、全面都讲授中国商务活动中亟须精准理解的内容。适用于具备一定汉语基础、希望了解中国商务活动概括的汉语学习者。
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      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Wed, 13 Oct 2021 08:17:57 +0800</pubDate>
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      <g:model_number>150225455</g:model_number>
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    </item>
    <item>
      <title>Business Chinese 101 (with 1 MP3)</title>
      <link>http://www.purpleculture.net/business-chinese-101-with-1-mp3-p-20606</link>
      <comments>http://www.purpleculture.net/business-chinese-101-with-1-mp3-pr-20606</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/business-chinese-101-with-1-mp3-p-20606/"><img src="http://www.purpleculture.net/bmz_cache/5/54c515f7450ad7e6a772c9b3df155ab9.image.72x100.webp" alt="" role="presentation" title="Business Chinese 101 (with 1 MP3)" width="72" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><p>Chinese 101 is a series of handbooks on oral Chinese designed for non-native speakers of Chinese who study or work in China as well as beginners and intermediate learners of Chinese. The content is reasonably simple with a clear aim. It is developed to enable users to learn, imitate and master useful vocabularies and sentences in a meaningful context so that they can quickly improve Chinese skills and easily adapt to Chinese culture over a short period. Chinese 101 is composed of Survival Chinese 101 , Business Chinese 101 and Travel Chinese 101 . Business Chinese 101 is composed of 10 topics, including "Business Social Intercourse", "Business Communication", "On a Business Trip", "Business Negotiation", "Around the Office", "Having a Meeting", "Human Resources", "Marketing", "Freight Transport Service", and "Investigation and Investment". It helps readers get to know the authentic and unique business scenario in China.</p>

<p><b>About the Author</b></p>
Guan Daoxiong, head of Chinese teaching at the University of California, Santa Barbara, has taught for many years and has extensive experience inteaching Chinese.<br />
 
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=20606&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Sat, 07 Aug 2021 09:30:49 +0800</pubDate>
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    <item>
      <title>Excel in Chinese: Better Chinese, Better Business 5 (with 1 MP3)</title>
      <link>http://www.purpleculture.net/excel-in-chinese-better-chinese-better-business-5-with-1-mp3-p-13910</link>
      <comments>http://www.purpleculture.net/excel-in-chinese-better-chinese-better-business-5-with-1-mp3-pr-13910</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/excel-in-chinese-better-chinese-better-business-5-with-1-mp3-p-13910/"><img src="http://www.purpleculture.net/bmz_cache/1/19d0e659ada0a1ec054f9e67e90d4723.image.73x100.webp" alt="" role="presentation" title="Excel in Chinese: Better Chinese, Better Business 5 (with 1 MP3)" width="73" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><p>Excel in Chinese: Better Chinese, Better Business, written by teachers in the Teaching and Resources Exploitation Base of International Business Chinese (Shanghai), Shanghai University of Finance and Economics, is mainly for Chinese learners in business training programmes and focuses on the comprehensive study of listening, speaking, reading and writing. Each lesson provides plenty of business settings centering on a relevant topic, which helps students acquire expressions in certain situations. It covers expressions from daily life, social communication and cultural exchanges relevant to business situations, commercial activities and economic subjects. Each volume has a different emphasis. The two texts in each lesson focus on the difference between written and oral Chinese. Moreover, the two texts introduce business knowledge by offering related business cases, which is a popular teaching method of foreign language teaching for specific purposes.</p>

<p>There are five volumes in this series. Each volume contains five units and each unit contains two lessons. Each lesson consists of two texts, which focus on the same business topic, aiming to enrich learners&#39; vocabulary and improve their ability to communicate on certain topics. Generally speaking, the first text requires intensive explanation and exercises in the class, while the second one can be used to integrate classroom teaching and self-study.</p>

<p> </p>
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      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Sat, 07 Aug 2021 09:26:29 +0800</pubDate>
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    <item>
      <title>Business Chinese Conversation (The Fourth Edition) Advanced Vol. 2</title>
      <link>http://www.purpleculture.net/business-chinese-conversation-the-fourth-edition-advanced-vol-2-p-28067</link>
      <comments>http://www.purpleculture.net/business-chinese-conversation-the-fourth-edition-advanced-vol-2-pr-28067</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/business-chinese-conversation-the-fourth-edition-advanced-vol-2-p-28067/"><img src="http://www.purpleculture.net/bmz_cache/9/963b493836f9829fba778fa37b97a833.image.71x100.webp" alt="" role="presentation" title="Business Chinese Conversation (The Fourth Edition) Advanced Vol. 2" width="71" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><b>Level: </b>Advanced<br />
<br />
College ,Adults<br />
<br />
This is Book 2 of <a href="http://www.purpleculture.net/Business-Chinese-Conversation-(the-Fourth-Edition)-bs-1583/"><i>Business Chinese Conversation (Advanced)</i> (4th Edition)</a>. Targeted at learners with advanced Chinese proficiency, this is a highly professional book focusing on business life. Apart from teaching Chinese for commodity science, it stresses the teaching of China&#39;s national conditions and business culture. <o:p></o:p><br />
The book employs a language style of colloquial prose and shows features of spoken language textbooks in the design of exercises. Each lesson is divided into four parts: text, new words, notes, and exercises. The exercises fall into three sections: conversation practice based on the text; vocabulary practice, Q & A, and discussions; reading an essay, which usually tells a lively and fun story. Learning these linguistic and cultural tips is beneficial to business communication and management. The English translation of the texts at the end of the book aims to help students better understand and use Chinese. <o:p></o:p><br />
With abundant materials, this book provides spacious room for both teachers and students. Students can learn on their own initiative, and teachers can be flexible in their teaching, too.<br />
<br />
<b>About the Author</b><br />
Huang Weizhi, who graduated from the Department of Chinese, Beijing Normal University, is now a professor in University of International Business and Economics. Prof. Huang was awarded the prize for excellent achievements in philosophy and social sciences in Beijing colleges in 1992. Her publications include:<i> Business Chinese Conversation</i>series (elementary, intermediate and advanced), the TV series<i>Chinese for Business</i>(26 volumes),<i>Business Chinese</i>(26 volumes) broadcast on CCTV, and <i>International Business Chinese</i>(50 volumes) supervised by Hanban and Ministry of Education.<br />
 
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      <pubDate>Thu, 08 Jul 2021 09:43:18 +0800</pubDate>
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    <item>
      <title>Business Chinese Conversation (The Fourth Edition) Elementary Vol. 1</title>
      <link>http://www.purpleculture.net/business-chinese-conversation-the-fourth-edition-elementary-vol-1-p-26951</link>
      <comments>http://www.purpleculture.net/business-chinese-conversation-the-fourth-edition-elementary-vol-1-pr-26951</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/business-chinese-conversation-the-fourth-edition-elementary-vol-1-p-26951/"><img src="http://www.purpleculture.net/bmz_cache/a/a4095695fd8473c07b3c0affa6ec0c90.image.71x100.webp" alt="" role="presentation" title="Business Chinese Conversation (The Fourth Edition) Elementary Vol. 1" width="71" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><b>Level: </b>Beginner,Elementary ,Intermediate<br />
<br />
College, Adults<br />
<br />
<em>Business Chinese Conversation</em><em> (Elementary) (The Fourth Edition) Vol. 1</em> is meant for Chinese beginners, which is based on the daily business routines and covers a broad range of knowledge that is abundant and realistic. Lessons 1-4 concentrate on the teaching of the Chinese phonetic alphabet or<em> pinyin</em>. Starting from Lesson 5, there are two lessons for each topic. Daily business life is divided into several parts, each of which is presented in two lessons and adopts a system which combines learning in class and after class. After the students learn both the in-class and after-class texts, they have also learned the daily expressions for one aspect of &ldquo;economic life&rdquo;. English translation of each text is provided at the back of the book, which helps students better understand and use English. The textbook, with its active and lively style, will arouse great interest among students, motivate them to learn, and take into account the extraordinary learning capabilities of adults. After learning this book, students can master pinyin and 15 daily expressions used in economic life.<br />
<br />
<b>About the Author</b><br />
Huang Weizhi, graduated from the Department of Chinese, Beijing Normal University, is a professor in University of International Business and Economics. She was awarded the prize for excellent achievement in philosophy and social science among Beijing colleges in 1992. Her publications include: <i style="mso-bidi-font-style:normal;">Essentials of Chinese Poems</i> (4 volumes), the <i style="mso-bidi-font-style:normal;">Business Chinese Conversation</i> series (elementary, intermediate and advanced), the TV series <i style="mso-bidi-font-style:normal;">Chinese for Business</i> (26 volumes), <i style="mso-bidi-font-style:normal;">Business Chinese </i>(26 volumes) broadcast on CCTV, and <i style="mso-bidi-font-style:normal;">International Business Chinese</i> (50 volumes) supervised by Hanban and Ministry of Education.<br />
<br />
 
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      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Thu, 08 Jul 2021 09:37:43 +0800</pubDate>
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    </item>
    <item>
      <title>Business Chinese Conversation (the Fourth Edition) Intermediate II (with audios)</title>
      <link>http://www.purpleculture.net/business-chinese-conversation-the-fourth-edition-intermediate-ii-with-audios-p-28600</link>
      <comments>http://www.purpleculture.net/business-chinese-conversation-the-fourth-edition-intermediate-ii-with-audios-pr-28600</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/business-chinese-conversation-the-fourth-edition-intermediate-ii-with-audios-p-28600/"><img src="http://www.purpleculture.net/bmz_cache/2/2811c65e49f7fdb1b5b511b6e798e711.image.72x100.webp" alt="" role="presentation" title="Business Chinese Conversation (the Fourth Edition) Intermediate II (with audios)" width="72" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><b>Usage Advice: </b>It can be used in long term with Business Chinese Conversation (Elementary) and Business Chinese Conversation (Advanced).<br />
<br />
<b>Level: </b>Intermediate<br />
<br />
This is Book 2 of <a href="http://www.purpleculture.net/Business-Chinese-Conversation-(the-Fourth-Edition)-bs-1583/">Business Chinese Conversation</a> (Advanced) (4th Edition). Targeted at learners with advanced Chinese proficiency, this is a highly professional book focusing on business life. Apart from teaching Chinese for commodity science, it stresses the teaching of China&rsquo;s national conditions and business culture.<br />
<br />
The book employs a language style of colloquial prose and shows features of spoken language textbooks in the design of exercises. Each lesson is divided into four parts: text, new words, notes, and exercises. The exercises fall into three sections: conversation practice based on the text; vocabulary practice, Q & A, and discussions; reading an essay, which usually tells a lively and fun story. Learning these linguistic and cultural tips is beneficial to business communication and management. The English translation of the texts at the end of the book aims to help students better understand and use Chinese.<br />
<br />
With abundant materials, this book provides spacious room for both teachers and students. Students can learn on their own initiative, and teachers can be flexible in their teaching, too. <br />
<br />
<strong>About the Author</strong><br />
Huang Weizhi, who graduated from the Department of Chinese, Beijing Normal University, is now a professor in University of International Business and Economics. Prof. Huang was awarded the prize for excellent achievements in philosophy and social sciences in Beijing colleges in 1992. Her publications include: Business Chinese Conversation series (elementary, intermediate and advanced), the TV series Chinese for Business (26 volumes), Business Chinese (26 volumes) broadcast on CCTV, and International Business Chinese (50 volumes) supervised by Hanban and Ministry of Education.<br />
<br />
<strong>Suggestion</strong><br />
It can be used in long term with Business Chinese Conversation (Elementary) and Business Chinese Conversation (Advanced).
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=28600&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
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      <pubDate>Thu, 08 Jul 2021 09:36:32 +0800</pubDate>
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    <item>
      <title>A Practical Business Chinese Reader (Third Edition) Volume 1</title>
      <link>http://www.purpleculture.net/a-practical-business-chinese-reader-third-edition-volume-1-p-27392</link>
      <comments>http://www.purpleculture.net/a-practical-business-chinese-reader-third-edition-volume-1-pr-27392</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/a-practical-business-chinese-reader-third-edition-volume-1-p-27392/"><img src="http://www.purpleculture.net/bmz_cache/1/18a913f66de55166cdecec9b9d68edba.image.64x100.webp" alt="" role="presentation" title="A Practical Business Chinese Reader (Third Edition) Volume 1" width="64" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>A Practical Business Chinese Reader is a language textbook that teaches Chinese for General Business Purpose (CGBP). It aims to serve those non-Chinese speakers who have completed one to one and a half year of Chinese courses at the college level, as well as having an understanding of most of the basic modern Chinese grammatical structures.
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      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Thu, 08 Jul 2021 09:31:23 +0800</pubDate>
      <g:price>14.05</g:price>
      <g:currency>EUR</g:currency>
      <g:id>27392</g:id>
      <g:weight>0.6400</g:weight>
      <g:brand>Peking University Press</g:brand>
      <g:quantity>10</g:quantity>
      <g:model_number>180510136</g:model_number>
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    </item>
    <item>
      <title>Say It Now: A Complete Handbook of Spoken Business Chinese</title>
      <link>http://www.purpleculture.net/say-it-now-a-complete-handbook-of-spoken-business-chinese-p-26682</link>
      <comments>http://www.purpleculture.net/say-it-now-a-complete-handbook-of-spoken-business-chinese-pr-26682</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/say-it-now-a-complete-handbook-of-spoken-business-chinese-p-26682/"><img src="http://www.purpleculture.net/bmz_cache/b/bf0ccecdab62b10289588dac8b1eb8a3.image.73x100.webp" alt="" role="presentation" title="Say It Now: A Complete Handbook of Spoken Business Chinese" width="73" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><b>Level: </b>Pre-Intermediate<br />
<br />
For Adults<br />
<br />
Say It Now: A Complete Handbook of SpokenBusiness Chinese is a practical Chinese manual designed for foreigners living, working and doing business in China. It encompasses 10 topics, 72 work situations, and over 800practical sentences, which can meet most of the foreigners&rsquo; communicative needs during their work and business activities in China.<br />
<br />
<b>About the Author</b><br />
Mo Dan is a teacher in TheCollege of Intensive Chinese Training of BLCU whose research focuses on CFL teaching theories and pedagogy. Mo has published a number of academic papers, including &ldquo;A Brief Discussion of the Application of Multimedia Technology in the Comprehensive Course&rdquo;, &ldquo;The Design of Activities for Vocabulary Teaching in the Elementary Comprehensive Course&rdquo;, and the award-winning &ldquo;Teaching the Ba-sentence to Elementary Learners&rdquo;.<br />
 
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=26682&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Mon, 31 May 2021 09:58:24 +0800</pubDate>
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    </item>
    <item>
      <title>Learning Business Chinese via Interculture Communication Cases</title>
      <link>http://www.purpleculture.net/learning-business-chinese-via-interculture-communication-cases-p-15984</link>
      <comments>http://www.purpleculture.net/learning-business-chinese-via-interculture-communication-cases-pr-15984</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/learning-business-chinese-via-interculture-communication-cases-p-15984/"><img src="http://www.purpleculture.net/bmz_cache/6/6fdd5d5db05974ec8e07bff1c39f5a5e.image.70x100.webp" alt="" role="presentation" title="Learning Business Chinese via Interculture Communication Cases" width="70" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=15984&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Wed, 19 May 2021 14:57:08 +0800</pubDate>
      <g:price>6.79</g:price>
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      <g:model_number>130929409</g:model_number>
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    </item>
    <item>
      <title>Business Chinese Reading Course of Advertisement Cases</title>
      <link>http://www.purpleculture.net/business-chinese-reading-course-of-advertisement-cases-p-3751</link>
      <comments>http://www.purpleculture.net/business-chinese-reading-course-of-advertisement-cases-pr-3751</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/business-chinese-reading-course-of-advertisement-cases-p-3751/"><img src="http://www.purpleculture.net/bmz_cache/d/d54ce63d5c19be0233e38d3b72a98f48.image.70x100.webp" alt="" role="presentation" title="Business Chinese Reading Course of Advertisement Cases" width="70" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>《商务汉语案例阅读教材系列》包括《商务汉语经济案例阅读教程》、《商务汉语广告案例阅读教程》、《商务汉语营销案例阅读教程》、《商务汉语管理案例阅读教程》四种。教材精选著名企业的成功案例作为课文。每课均有"导语"和"背景介绍"，以帮助读者理解课文内容；"小常识"可以开阔读者视野，增加学习兴趣；"生词"、"商务词语及新词语解释与搭配"能帮助读者正确理解词义并掌握其用法；"练习"丰富多样，有助于读者巩固所学的商务汉语知识。<br />
本系列教材为留学生商务汉语教材，也可供有一定汉语基础、希望用汉语从事商务活动的读者使用。
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      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Sat, 15 May 2021 10:12:14 +0800</pubDate>
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    </item>
    <item>
      <title>New Silk Road Business Chinese - Elementary Speed-up Business Chinese II (With 1MP3)</title>
      <link>http://www.purpleculture.net/new-silk-road-business-chinese-elementary-speedup-business-chinese-ii-with-1mp3-p-7542</link>
      <comments>http://www.purpleculture.net/new-silk-road-business-chinese-elementary-speedup-business-chinese-ii-with-1mp3-pr-7542</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/new-silk-road-business-chinese-elementary-speedup-business-chinese-ii-with-1mp3-p-7542/"><img src="http://www.purpleculture.net/bmz_cache/5/52e2f08c6bc115a6552ca92d5c025e52.image.74x100.webp" alt="" role="presentation" title="New Silk Road Business Chinese - Elementary Speed-up Business Chinese II (With 1MP3)" width="74" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=7542&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Wed, 14 Apr 2021 10:23:50 +0800</pubDate>
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    <item>
      <title>Excel in Chinese: Better Chinese, Better Business 4 (with 1 MP3)</title>
      <link>http://www.purpleculture.net/excel-in-chinese-better-chinese-better-business-4-with-1-mp3-p-13908</link>
      <comments>http://www.purpleculture.net/excel-in-chinese-better-chinese-better-business-4-with-1-mp3-pr-13908</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/excel-in-chinese-better-chinese-better-business-4-with-1-mp3-p-13908/"><img src="http://www.purpleculture.net/bmz_cache/c/c6d59d50cdb029ff51d1c4fc791cc072.image.76x100.webp" alt="" role="presentation" title="Excel in Chinese: Better Chinese, Better Business 4 (with 1 MP3)" width="76" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><p>Excel in Chinese: Better Chinese, Better Business, written by teachers in the Teaching and Resources Exploitation Base of International Business Chinese (Shanghai), Shanghai University of Finance and Economics, is mainly for Chinese learners in business training programmes and focuses on the comprehensive study of listening, speaking, reading and writing. Each lesson provides plenty of business settings centering on a relevant topic, which helps students acquire expressions in certain situations. It covers expressions from daily life, social communication and cultural exchanges relevant to business situations, commercial activities and economic subjects. Each volume has a different emphasis. The two texts in each lesson focus on the difference between written and oral Chinese. Moreover, the two texts introduce business knowledge by offering related business cases, which is a popular teaching method of foreign language teaching for specific purposes.</p>

<p>There are five volumes in this series. Each volume contains five units and each unit contains two lessons. Each lesson consists of two texts, which focus on the same business topic, aiming to enrich learners&rsquo; vocabulary and improve their ability to communicate on certain topics. Generally speaking, the first text requires intensive explanation and exercises in the class, while the second one can be used to integrate classroom teaching and self-study.</p>
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=13908&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Sat, 10 Apr 2021 15:08:04 +0800</pubDate>
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    <item>
      <title>Excel in Chinese: Better Chinese, Better Business 3 (with 1 MP3)</title>
      <link>http://www.purpleculture.net/excel-in-chinese-better-chinese-better-business-3-with-1-mp3-p-15097</link>
      <comments>http://www.purpleculture.net/excel-in-chinese-better-chinese-better-business-3-with-1-mp3-pr-15097</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/excel-in-chinese-better-chinese-better-business-3-with-1-mp3-p-15097/"><img src="http://www.purpleculture.net/bmz_cache/4/497ccba9f0b0fb1dd7ff37599ba9c1cf.image.72x100.webp" alt="" role="presentation" title="Excel in Chinese: Better Chinese, Better Business 3 (with 1 MP3)" width="72" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><p>Excel in Chinese: Better Chinese, Better Business, written by teachers in the Teaching and Resources Exploitation Base of International Business Chinese (Shanghai), Shanghai University of Finance and Economics, is mainly for Chinese learners in business training programmes and focuses on the comprehensive study of listening, speaking, reading and writing. Each lesson provides plenty of business settings centering on a relevant topic, which helps students acquire expressions in certain situations. It covers expressions from daily life, social communication and cultural exchanges relevant to business situations, commercial activities and economic subjects. Each volume has a different emphasis. The two texts in each lesson focus on the difference between written and oral Chinese. Moreover, the two texts introduce business knowledge by offering related business cases, which is a popular teaching method of foreign language teaching for specific purposes.<br />
There are five volumes in this series. Each volume contains five units and each unit contains two lessons. Each lesson consists of two texts, which focus on the same business topic, aiming to enrich learners&rsquo; vocabulary and improve their ability to communicate on certain topics. Generally speaking, the first text requires intensive explanation and exercises in the class, while the second one can be used to integrate classroom teaching and self-study.</p>
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=15097&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Fri, 09 Apr 2021 14:24:43 +0800</pubDate>
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    <item>
      <title>Excel in Chinese: Better Chinese, Better Business 2 (with 1 MP3)</title>
      <link>http://www.purpleculture.net/excel-in-chinese-better-chinese-better-business-2-with-1-mp3-p-12042</link>
      <comments>http://www.purpleculture.net/excel-in-chinese-better-chinese-better-business-2-with-1-mp3-pr-12042</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/excel-in-chinese-better-chinese-better-business-2-with-1-mp3-p-12042/"><img src="http://www.purpleculture.net/bmz_cache/6/64bb8af5d57c6d6b0e612ad45ff3f920.image.72x100.webp" alt="" role="presentation" title="Excel in Chinese: Better Chinese, Better Business 2 (with 1 MP3)" width="72" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><p>Excel in Chinese: Better Chinese, Better Business, written by teachers in the Teaching and Resources Exploitation Base of International Business Chinese (Shanghai), Shanghai University of Finance and Economics, is mainly for Chinese learners in business training programmes and focuses on the comprehensive study of listening, speaking, reading and writing. Each lesson provides plenty of business settings centering on a relevant topic, which helps students acquire expressions in certain situations. It covers expressions from daily life, social communication and cultural exchanges relevant to business situations, commercial activities and economic subjects. Each volume has a different emphasis. The two texts in each lesson focus on the difference between written and oral Chinese. Moreover, the two texts introduce business knowledge by offering related business cases, which is a popular teaching method of foreign language teaching for specific purposes.</p>

<p>There are five volumes in this series. Each volume contains five units and each unit contains two lessons. Each lesson consists of two texts, which focus on the same business topic, aiming to enrich learners&rsquo; vocabulary and improve their ability to communicate on certain topics. Generally speaking, the first text requires intensive explanation and exercises in the class, while the second one can be used to integrate classroom teaching and self-study.</p>
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=12042&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Fri, 09 Apr 2021 14:19:50 +0800</pubDate>
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    <item>
      <title>Chinese for Managers Phonetics</title>
      <link>http://www.purpleculture.net/chinese-for-managers-phonetics-p-9246</link>
      <comments>http://www.purpleculture.net/chinese-for-managers-phonetics-pr-9246</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/chinese-for-managers-phonetics-p-9246/"><img src="http://www.purpleculture.net/bmz_cache/9/9874432d80d312e48e3d3030ec66e96c.image.71x100.webp" alt="" role="presentation" title="Chinese for Managers Phonetics" width="71" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><p><em>Chinese for Managers Series</em>, written by teachers in BFSU and sponsored by EU-China Junior managers training programme, is designed specifically for the business Chinese learners. It consists of <em>Phonetics</em>, <em>Everyday Chinese</em>, and <em>Business Chinese</em>. <em>Phonetics</em> only has one volume and is used as a supporting material in the elementary stage, while the other two are both divided into 2 volumes. <em>Everyday Chinese</em> focuses on elementary Chinese in daily life, with business Chinese in office environment as a subsidiary. <em>Business Chinese</em> mainly focuses on professional business Chinese in commercial communication, with commercial Chinese reflecting socioeconomic life as a subsidiary.</p>

<p><em>Chinese for Managers: Phonetics</em> is a basic phonetic textbook for students learning Chinese as a second language. As one of the series of textbooks under the title of <em>Chinese for Managers</em>, this book can be used either with <em>Everyday Chinese</em>, another book of this set of textbooks, or separately for beginners to learn the phonetics of Mandarin. This book is divided into three units: Unit one concentrates on the basic phonetic element, the initials, finals and tones; unit two focuses on the tone liaison, neutral tone and retroflex ending &ndash;r; unit three is devoted to the learning and training of basic reading skills.</p>
<b>About the Author</b><br />
Li Ming, Associate Professor of School of Chinese Language and Literature at Beijing Foreign Studies University, MA supervisor. Her research field is in TCSL and the education history of Chinese in an international context. Her works include Vocabulary Teaching and Acquisition Study in TCSL.<br />
 
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=9246&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Fri, 09 Apr 2021 14:01:53 +0800</pubDate>
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    <item>
      <title>Chinese for Managers Everyday Chinese Vol.1 (with 2 CD)</title>
      <link>http://www.purpleculture.net/chinese-for-managers-everyday-chinese-vol1-with-2-cd-p-3952</link>
      <comments>http://www.purpleculture.net/chinese-for-managers-everyday-chinese-vol1-with-2-cd-pr-3952</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/chinese-for-managers-everyday-chinese-vol1-with-2-cd-p-3952/"><img src="http://www.purpleculture.net/bmz_cache/9/9baf97e3c8ec91a71b83eba99aec7ee0.image.75x100.webp" alt="" role="presentation" title="Chinese for Managers Everyday Chinese Vol.1 (with 2 CD)" width="75" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><p><em>Chinese for Managers Series,</em> written by teachers in BFSU and sponsored by EU-China Junior managers training programme, is designed specifically for the business Chinese learners. It consists of <em>Phonetics,</em> <em>Everyday Chinese</em>, and <em>Business Chinese</em>. <em>Phonetics </em>only has one volume and is used as a supporting material in the elementary stage, while the other two are both divided into 2 volumes. <em>Everyday Chinese</em> focuses on elementary Chinese in daily life, with business Chinese in office environment as a subsidiary. <em>Business Chinese</em> mainly focuses on professional business Chinese in commercial communication, with commercial Chinese reflecting socio-economic life as a subsidiary.</p>

<p><em>Chinese for Managers: Everyday Chinese</em> is designed for learners who know little or no Chinese to begin with, especially those doing business with China. Embodying the principles of practicability and pertinence. Everyday Chinese features 20 topics that foreigners doing business in China will most likely encounter on a daily basis. Everyday Chinese comes in two volumes and this is the first volume. Each of its 20 lessons features the following columns: Warming-up, Dialogues, Text, Grammar, Exercises, Additional New Words and Expressions and Do as the Chinese do. Everyday Chinese is made for a six-month training programme, with each lesson taking up 10~12 hours.</p>
<b>About the Author</b><br />
Li Ming, Associate Professor of School of Chinese Language and Literature at Beijing Foreign Studies University, MA supervisor. Her research field is in TCSL and the education history of Chinese in an international context. Her works include Vocabulary Teaching and Acquisition Study in TCSL.<br />
 
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=3952&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Fri, 09 Apr 2021 14:00:57 +0800</pubDate>
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    <item>
      <title>New Silk Road Business Chinese - Elementary I(With 1CD)</title>
      <link>http://www.purpleculture.net/new-silk-road-business-chinese-elementary-iwith-1cd-p-2802</link>
      <comments>http://www.purpleculture.net/new-silk-road-business-chinese-elementary-iwith-1cd-pr-2802</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/new-silk-road-business-chinese-elementary-iwith-1cd-p-2802/"><img src="http://www.purpleculture.net/bmz_cache/6/61168b58cc1e68602e5573b7d48f8bd6.image.71x100.webp" alt="" role="presentation" title="New Silk Road Business Chinese - Elementary I(With 1CD)" width="71" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>本书是新丝路商务汉语速成系列教材的初级篇，适合汉语初学者学习。学习者学完本书两册后，可用汉语进行日常生活会话，并从事简单的商务活动。<br />
　　本书的特色可以"实用、有趣、灵活、新颖"这四个词语来概括:<br />
　　1．紧密结合商务汉语考试(BCT)大纲安排教学内容；<br />
　　2．突破教材的固有模式，根据所学内容的不同来安排课文的结构和内容；<br />
　　3．围绕商务人士的日常生活、商务活动编写短小精炼的对话和短文；<br />
　　4．课文及练习中采用大量的图片、图表；<br />
　　5．练习形式丰富多样，并突出加强听说技能训练；<br />
　　6．提供与商务活动相关的背景、文化知识介绍。<br />
　　本书附一张CD并配有点读笔。
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=2802&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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    <item>
      <title>Business Chinese Comprehensive Course vol.3</title>
      <link>http://www.purpleculture.net/business-chinese-comprehensive-course-vol3-p-8079</link>
      <comments>http://www.purpleculture.net/business-chinese-comprehensive-course-vol3-pr-8079</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/business-chinese-comprehensive-course-vol3-p-8079/"><img src="http://www.purpleculture.net/bmz_cache/8/89dccd75e390d83a5a45026c606e92b2.image.70x100.webp" alt="" role="presentation" title="Business Chinese Comprehensive Course vol.3" width="70" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=8079&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Sat, 06 Mar 2021 21:02:07 +0800</pubDate>
      <g:price>8.22</g:price>
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      <g:id>8079</g:id>
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      <g:brand><![CDATA[ The University of International Bussiess & Economic Press ]]></g:brand>
      <g:model_number>113164606</g:model_number>
      <g:image_link>http://www.purpleculture.net/images/large/201101/ms306396k_LRG.jpg</g:image_link>
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    <item>
      <title>Shangwu Hanyu Zhonghe Jiaocheng 3</title>
      <link>http://www.purpleculture.net/shangwu-hanyu-zhonghe-jiaocheng-3-p-8078</link>
      <comments>http://www.purpleculture.net/shangwu-hanyu-zhonghe-jiaocheng-3-pr-8078</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/shangwu-hanyu-zhonghe-jiaocheng-3-p-8078/"><img src="http://www.purpleculture.net/bmz_cache/d/d4fa97eaf9089f106b5e10bdd0c40e00.image.80x80.webp" alt="" role="presentation" title="Shangwu Hanyu Zhonghe Jiaocheng 3" width="80" height="80" style="float: left; margin: 0px 8px 8px 0px;"></a>
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=8078&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Sat, 06 Mar 2021 21:01:22 +0800</pubDate>
      <g:price>8.22</g:price>
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      <g:id>8078</g:id>
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      <g:model_number>113164605</g:model_number>
      <g:image_link>http://www.purpleculture.net/images/large/201212/71pyhrrPHxL_LRG.jpg</g:image_link>
    </item>
    <item>
      <title>New Century Business Chinese Series: Business Culture (Intermediate)</title>
      <link>http://www.purpleculture.net/new-century-business-chinese-series-business-culture-intermediate-p-4225</link>
      <comments>http://www.purpleculture.net/new-century-business-chinese-series-business-culture-intermediate-pr-4225</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/new-century-business-chinese-series-business-culture-intermediate-p-4225/"><img src="http://www.purpleculture.net/bmz_cache/5/5578f76bd1256820892a59eff8b9f9a8.image.80x80.webp" alt="" role="presentation" title="New Century Business Chinese Series: Business Culture (Intermediate)" width="80" height="80" style="float: left; margin: 0px 8px 8px 0px;"></a>本书是为在华经贸类本科二年级留学生编写的商务文化教材，学生应已学习过系列教程中的其他中级教材；也可供已经学习了两年以上汉语的学生学习。全书主要包括"商品文化"、"营销文化"、"管理文化"、"商人商道"以及"跨文化经济交际"5大话题，涉及品牌建设、包装设计、广告策略、营销手段、企业文化、企业管理、中国商俗、中国商人、商业伦理、商务谈判等方面的内容。围绕这些内容为学生提供中国商务文化基础知识、文化交际用语和有代表性的文化心理，以培养学生使用汉语进行交际的社会文化能力。
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      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Wed, 24 Feb 2021 17:01:35 +0800</pubDate>
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    <item>
      <title>BCT Standard Course 2 - Vocabulary Dictation Workbook (with audio) (PDF ebook)</title>
      <link>http://www.purpleculture.net/bct-standard-course-2-vocabulary-dictation-workbook-with-audio-pdf-ebook-p-30946</link>
      <comments>http://www.purpleculture.net/bct-standard-course-2-vocabulary-dictation-workbook-with-audio-pdf-ebook-pr-30946</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/bct-standard-course-2-vocabulary-dictation-workbook-with-audio-pdf-ebook-p-30946/"><img src="http://www.purpleculture.net/bmz_cache/3/3313d1a9397030e385ed5a0311c5a7ba.image.70x100.webp" alt="" role="presentation" title="BCT Standard Course 2 - Vocabulary Dictation Workbook (with audio) (PDF ebook)" width="70" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>Word Dictation workbook for vocabularies used in <a href="https://www.purpleculture.net/bct-standard-course-2-p-23082/">BCT Standard Course 2.</a><br />
<br />
How to use:<br />
1. Print the workbook on A4 or US letter paper;<br />
2. Scan the QR code at the top right to listen to the audios.<br />
3. Write down the word you hear.
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      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Tue, 02 Feb 2021 10:26:34 +0800</pubDate>
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    <item>
      <title>BCT Standard Course 3 - Vocabulary Dictation Workbook (with audio) (PDF ebook)</title>
      <link>http://www.purpleculture.net/bct-standard-course-3-vocabulary-dictation-workbook-with-audio-pdf-ebook-p-30947</link>
      <comments>http://www.purpleculture.net/bct-standard-course-3-vocabulary-dictation-workbook-with-audio-pdf-ebook-pr-30947</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/bct-standard-course-3-vocabulary-dictation-workbook-with-audio-pdf-ebook-p-30947/"><img src="http://www.purpleculture.net/bmz_cache/5/53c08fafe02e386521bf31b1d9816612.image.70x100.webp" alt="" role="presentation" title="BCT Standard Course 3 - Vocabulary Dictation Workbook (with audio) (PDF ebook)" width="70" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>Word Dictation workbook for vocabularies used in <a href="https://www.purpleculture.net/bct-standard-course-3-p-23578/">BCT Standard Course 3.</a><br />
<br />
How to use:<br />
1. Print the workbook on A4 or US letter paper;<br />
2. Scan the QR code at the top right to listen to the audios.<br />
3. Write down the word you hear.
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=30947&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Tue, 02 Feb 2021 10:02:42 +0800</pubDate>
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    <item>
      <title>BCT Standard Course 1 - Vocabulary Dictation Workbook (with audio) (PDF ebook)</title>
      <link>http://www.purpleculture.net/bct-standard-course-1-vocabulary-dictation-workbook-with-audio-pdf-ebook-p-30945</link>
      <comments>http://www.purpleculture.net/bct-standard-course-1-vocabulary-dictation-workbook-with-audio-pdf-ebook-pr-30945</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/bct-standard-course-1-vocabulary-dictation-workbook-with-audio-pdf-ebook-p-30945/"><img src="http://www.purpleculture.net/bmz_cache/7/714cce9fc9371d7e74641500950e0108.image.70x100.webp" alt="" role="presentation" title="BCT Standard Course 1 - Vocabulary Dictation Workbook (with audio) (PDF ebook)" width="70" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>Word Dictation workbook for vocabularies used in <a href="https://www.purpleculture.net/bct-standard-course-1-p-23076/">BCT Standard Course 1.</a><br />
<br />
How to use:<br />
1. Print the workbook on A4 or US letter paper;<br />
2. Scan the QR code at the top right to listen to the audios.<br />
3. Write down the word you hear.
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=30945&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Tue, 02 Feb 2021 10:02:08 +0800</pubDate>
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    <item>
      <title>Business Chinese (2nd Edition)</title>
      <link>http://www.purpleculture.net/business-chinese-2nd-edition-p-27197</link>
      <comments>http://www.purpleculture.net/business-chinese-2nd-edition-pr-27197</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/business-chinese-2nd-edition-p-27197/"><img src="http://www.purpleculture.net/bmz_cache/e/e89518adf7d6df1522da4b584a369fba.image.72x100.webp" alt="" role="presentation" title="Business Chinese (2nd Edition)" width="72" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>《公司汉语》从2002年秋初版以来，已经过去15年了。这期间社会的发展变化相当大，有些方面甚至是始料未及的。作为一本反映公司生活的国际汉语教材，其中的内容必然需要更新替换，以适应当下的需要。 李立，丁安琪，王睿编著的《公司汉语（第2版北大版商务汉语教材）》修订了以下内容： 1.全书调整为15课，去掉了内容过时的课文及材料，适合一个学期使用，可用作每周2～4课时的商务汉语教材； 2.生词释义增加例句，以帮助使用者的理解及记忆； 3.对附录内容进行较大幅度的调整撤换，使其话题实用、常葆新鲜。 本教材以某公司的部分人物活动为主，内容涵盖公司汉语交际所需的基本话题，非常适合具有初中等汉语水平的商务人士或有意从事与中国有关的贸易合作相关工作的学生使用。
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      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Tue, 26 Jan 2021 09:46:28 +0800</pubDate>
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    </item>
    <item>
      <title>Business Chinese Writing Vol 1</title>
      <link>http://www.purpleculture.net/business-chinese-writing-vol-1-p-7699</link>
      <comments>http://www.purpleculture.net/business-chinese-writing-vol-1-pr-7699</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/business-chinese-writing-vol-1-p-7699/"></a>《商务汉语写作(上册)》是为中级及中级以上汉语学习者编写的商务写作教材。本教材选取商务情景中最常用的文书，在文书编排、例文选择、综合训练设计和文 书知识展示等方面注重实用性，强化文书篇章分析与训练，让留学生在一定的商务情景中自然而然地掌握文书写作，增进对文书篇章结构的了解。本教材分适用情 景、文书框架、例文分析、词语表、重点词语与句子例解、综合训练、文书知识七个板块。综合训练打破了传统的单一性写作训练，按照从词到句再到语篇的顺序进 行多种练习。本教材每单元设置单元小结与自测，书后附教学资源光盘，这些都有助于学习。
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      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Sat, 02 Jan 2021 12:21:56 +0800</pubDate>
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    <item>
      <title>Business Chinese Writing Vol 2</title>
      <link>http://www.purpleculture.net/business-chinese-writing-vol-2-p-7700</link>
      <comments>http://www.purpleculture.net/business-chinese-writing-vol-2-pr-7700</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/business-chinese-writing-vol-2-p-7700/"><img src="http://www.purpleculture.net/bmz_cache/e/e03254f4bc45a5de1847b48d9d6c40e8.image.72x100.webp" alt="" role="presentation" title="Business Chinese Writing Vol 2" width="72" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=7700&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Sat, 02 Jan 2021 12:20:22 +0800</pubDate>
      <g:price>8.58</g:price>
      <g:currency>EUR</g:currency>
      <g:id>7700</g:id>
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      <g:model_number>113163892</g:model_number>
      <g:image_link>http://www.purpleculture.net/images/large/201101/96xgdezx_LRG.jpg</g:image_link>
    </item>
    <item>
      <title>ERYA CHINESE BUSINESS CHINESE READING(ELEMENTARY)</title>
      <link>http://www.purpleculture.net/erya-chinese-business-chinese-readingelementary-p-31267</link>
      <comments>http://www.purpleculture.net/erya-chinese-business-chinese-readingelementary-pr-31267</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/erya-chinese-business-chinese-readingelementary-p-31267/"><img src="http://www.purpleculture.net/bmz_cache/c/c2e53c9287d8cfa5d422159dccaaa6e7.image.80x80.webp" alt="" role="presentation" title="ERYA CHINESE BUSINESS CHINESE READING(ELEMENTARY)" width="80" height="80" style="float: left; margin: 0px 8px 8px 0px;"></a><b>Level: </b>Pre-Intermediate, Intermediate<br />
<br />
College, Adults<br />
<br />
<br />
 
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      <pubDate>Tue, 24 Nov 2020 11:14:53 +0800</pubDate>
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      <g:model_number>20092758</g:model_number>
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    <item>
      <title>General Chinese In International Workplaces I</title>
      <link>http://www.purpleculture.net/general-chinese-in-international-workplaces-i-p-31331</link>
      <comments>http://www.purpleculture.net/general-chinese-in-international-workplaces-i-pr-31331</comments>
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      <pubDate>Tue, 24 Nov 2020 10:58:32 +0800</pubDate>
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      <title>General Chinese In International Workplaces II</title>
      <link>http://www.purpleculture.net/general-chinese-in-international-workplaces-ii-p-31332</link>
      <comments>http://www.purpleculture.net/general-chinese-in-international-workplaces-ii-pr-31332</comments>
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      <pubDate>Tue, 24 Nov 2020 10:55:26 +0800</pubDate>
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      <title>Erya Chinese - Business Chinese Reading (Intermediate)</title>
      <link>http://www.purpleculture.net/erya-chinese-business-chinese-reading-intermediate-p-31239</link>
      <comments>http://www.purpleculture.net/erya-chinese-business-chinese-reading-intermediate-pr-31239</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/erya-chinese-business-chinese-reading-intermediate-p-31239/"><img src="http://www.purpleculture.net/bmz_cache/f/fb848773dfcc97962d06f56954a6faf3.image.80x80.webp" alt="" role="presentation" title="Erya Chinese - Business Chinese Reading (Intermediate)" width="80" height="80" style="float: left; margin: 0px 8px 8px 0px;"></a><b>Level: </b>Pre-Intermediate, Intermediate<br />
<br />
College, Adults
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      <pubDate>Sun, 27 Sep 2020 15:10:31 +0800</pubDate>
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      <title>Experiencing Chinese Short-Term Course: Traveling in China Workbook</title>
      <link>http://www.purpleculture.net/experiencing-chinese-shortterm-course-traveling-in-china-workbook-p-30185</link>
      <comments>http://www.purpleculture.net/experiencing-chinese-shortterm-course-traveling-in-china-workbook-pr-30185</comments>
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      <pubDate>Mon, 27 Jul 2020 11:28:10 +0800</pubDate>
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    <item>
      <title>Erya Chinese: Business Chinese Advanced Conversation III (with 1 MP3)</title>
      <link>http://www.purpleculture.net/erya-chinese-business-chinese-advanced-conversation-iii-with-1-mp3-p-16112</link>
      <comments>http://www.purpleculture.net/erya-chinese-business-chinese-advanced-conversation-iii-with-1-mp3-pr-16112</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/erya-chinese-business-chinese-advanced-conversation-iii-with-1-mp3-p-16112/"><img src="http://www.purpleculture.net/bmz_cache/a/a6e098b52cafefac30d751cfe3a289be.image.73x100.webp" alt="" role="presentation" title="Erya Chinese: Business Chinese Advanced Conversation III (with 1 MP3)" width="73" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>
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      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Wed, 03 Jun 2020 14:51:46 +0800</pubDate>
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    <item>
      <title>Business Chinese Conversation (Advanced): Company Cases</title>
      <link>http://www.purpleculture.net/business-chinese-conversation-advanced-company-cases-p-16140</link>
      <comments>http://www.purpleculture.net/business-chinese-conversation-advanced-company-cases-pr-16140</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/business-chinese-conversation-advanced-company-cases-p-16140/"><img src="http://www.purpleculture.net/bmz_cache/2/2c1ce88c97c7dd97f1c75cb83f22abbc.image.80x80.webp" alt="" role="presentation" title="Business Chinese Conversation (Advanced): Company Cases" width="80" height="80" style="float: left; margin: 0px 8px 8px 0px;"></a>黄为之主编的《经贸汉语高级口语(附光盘公司案例篇)》是《经贸汉语口语》系列教材(初级、中级、高级)的高级篇，是《经贸高级汉语口语》的姊妹篇。本书可以作为有较高汉语水平的留学生语言进修教材，也可作为高校经贸专业留学生专业课型的配套教材，既可提高汉语技能，又可学到许多经贸案例和相关的法律知识。<br />
本书课文中的经贸案例，都是发生在中国的真实故事，都是经法院审理裁决且新闻媒体公开报道过的典型性案件，其中一些还属于当年&ldquo;十大经济案件&rdquo;，具有相当的典型性和普遍意义，曾引起社会极大关注。
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      <pubDate>Mon, 11 May 2020 10:58:45 +0800</pubDate>
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      <title><![CDATA[ Business Chinese Conversation vol.2 [Elementary] - Textbook with 2CDs (2007 Revised Edition) ]]></title>
      <link>http://www.purpleculture.net/business-chinese-conversation-vol2-elementary-textbook-with-2cds-2007-revised-edition-p-2382</link>
      <comments>http://www.purpleculture.net/business-chinese-conversation-vol2-elementary-textbook-with-2cds-2007-revised-edition-pr-2382</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/business-chinese-conversation-vol2-elementary-textbook-with-2cds-2007-revised-edition-p-2382/"><img src="http://www.purpleculture.net/bmz_cache/0/0e26731b00ba9f476a269c1c5b1397c0.image.72x100.webp" alt="" role="presentation" title="Business Chinese Conversation vol.2 [Elementary] - Textbook with 2CDs (2007 Revised Edition)" width="72" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><p><font face="Verdana">New edition available on <a href="https://www.purpleculture.net/business-chinese-conversation-the-fourth-edition-elementary-vol-2-p-28607/">https://www.purpleculture.net/business-chinese-conversation-the-fourth-edition-elementary-vol-2-p-28607/</a><br />
<br />
This is Volume Two of <a href="http://www.purpleculture.net/Business-Chinese-Conversation-(2007-Revised-Edition)-bs-114/">Business Chinese Conversation</a> (Elementary), including one textbook and two recording MP3.</font></p>

<p><font face="Verdana"><font face="Verdana">Suitable for Chinese beginners or learners at the elementary level, the series centers on the daily business life and provides rich and practical content. Altogether there are 24 lessons. Two lessons as a session, it divides the daily business life into multiple layers, for each of which two texts are provided to help the learners understand and express their thoughts. It adopts the approach of combining classroom learning and practice outside class. After students finish learning of two texts in "Inside Class" and "Outside Class", they will master the daily language of one layer of the business life.Attached are the English translation of the texts to help learners gain a better understanding and proficient use of Chinese language. </font></font></p>
 

<p><font face="Verdana"><font face="Verdana"><font face="Verdana">The lively teaching style triggers the students&#39; interest, involves them into the active learning, and helps them to master the spoken business Chinese within a short period of time. Upon finishing this volume, students will master Chinese phonetics, and 12 daily phrases in economic situations. </font></font></font></p>
<br />
<br />
<font face="Verdana"><font face="Verdana"><font face="Verdana">Huang Weizhi, graduated from the Department of Chinese, Beijing Normal University, is a professor in University of International Business and Economics. He was awarded the prize for excellent achievement in philosophy and social science among Beijing colleges in 1992. His publications include: Essentials of Chinese Poems (3 volumes), the Business Chinese Conversation series (elementary, intermediate and advanced), the TV series Chinese for Business (26 volumes), Business Chinese (26 volumes) broadcast on CCTV, and International Business Chinese (50 volumes) supervised by Hanban and Ministry of Education.</font></font></font><br />
 
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      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Thu, 23 Apr 2020 11:31:50 +0800</pubDate>
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    <item>
      <title>Business Chinese for Beginner</title>
      <link>http://www.purpleculture.net/business-chinese-for-beginner-p-1016</link>
      <comments>http://www.purpleculture.net/business-chinese-for-beginner-pr-1016</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/business-chinese-for-beginner-p-1016/"><img src="http://www.purpleculture.net/bmz_cache/e/e1f5970bd759478c0708e149f55b0715.image.73x100.webp" alt="" role="presentation" title="Business Chinese for Beginner" width="73" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><div class="right_content">2002年秋,我们针对来华留学生经贸专业本科生的需求,组织编写了《新世纪经贸汉语系列教程》(中高级课程),出版后引起了广泛关注,也得到了使用院校的好评。5年来,经贸(商务)汉语的教学发生了巨大的变化。一方面,在国际汉语教学整体持续升温的大环境下,商务汉语的需求增长尤其迅猛,无论是学历教育还是面向更广泛学习者的社会培训,商务汉语都是最热门的课程之一。其显著标志便是2006年1 0月BCT(BCT Busi rless CMlese Test)在全球首次开考。另一方面,这期间关于商务汉语教学与教材编写的学术研讨空前活跃,令人鼓舞。专家学者以及一线老师对我们教材提出的宝贵意见和建议也促使我们不但要修订好已经出版的学历教育教材,而且应该关注更广泛的商务汉语学习群体、研究他们的需求和兴趣。为此。我们在外语教学与研究出版社的支持下,组织编写了这套&ldquo;新世纪商务汉语系列教程&rdquo;初级系列。</div>
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      <pubDate>Mon, 30 Mar 2020 09:55:32 +0800</pubDate>
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      <title>BCT Standard Course 1 - Character Workbook</title>
      <link>http://www.purpleculture.net/bct-standard-course-1-character-workbook-p-30627</link>
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      <description><![CDATA[ <a href="http://www.purpleculture.net/bct-standard-course-1-character-workbook-p-30627/"><img src="http://www.purpleculture.net/bmz_cache/e/e272a2e00869a5d74f820941ea1e3995.image.70x100.webp" alt="" role="presentation" title="BCT Standard Course 1 - Character Workbook" width="70" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>Character book for BCT Standard Course 1, with stroker orders
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      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Wed, 11 Mar 2020 16:26:06 +0800</pubDate>
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    <item>
      <title>Business Chinese: Winning Strategies</title>
      <link>http://www.purpleculture.net/business-chinese-winning-strategies-p-22297</link>
      <comments>http://www.purpleculture.net/business-chinese-winning-strategies-pr-22297</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/business-chinese-winning-strategies-p-22297/"><img src="http://www.purpleculture.net/bmz_cache/c/c774e70e967d97521dfe4ec4cb5b1ac0.image.73x100.webp" alt="" role="presentation" title="Business Chinese: Winning Strategies" width="73" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><p style="line-height: 20.8px;">《商务中文案例教程(策略卷)》是专门为汉语水平达到中级以上的学生开发，同时也可供具有一定读写能力的华裔学生使用。本教程以学习者为中心、以案例分析教学法为理念，帮助学生在提高汉语综合使用能力的基础上，掌握一定的商务专业知识和文化背景知识，从而为其日后从事与中国有关的工作做好准备。我们也希望学习这套教程的学生可以具备跨文化的视野和胸怀，能够对中国社会的许多现象做出更为理智，更为合理的解读和判断。<br />
<br />
<b>Editor&#39;s Recommendation</b></p>

<p style="line-height: 20.8px;">《商务中文案例教程(策略卷)》是一套以学习者为中心、以案例分析教学法为理念编写的汉语课本，特别适合汉语达到中级以上水平的学生使用，也适合具有一定读写能力的华裔学生使用。本教程的目标是在提高学生的汉语综合使用能力的基础上，帮助其掌握一定的跟商务有关的专业知识和文化知识，从而为其从事跟商务有关的工作做一些必要的准备。目前已出版《文化卷》和《策略卷》，分别面向具有不同学习目的和需求的学习者。</p>
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    <item>
      <title>Guideline for BCT: Listening and Speaking (With 1 MP3)</title>
      <link>http://www.purpleculture.net/guideline-for-bct-listening-and-speaking-with-1-mp3-p-2375</link>
      <comments>http://www.purpleculture.net/guideline-for-bct-listening-and-speaking-with-1-mp3-pr-2375</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/guideline-for-bct-listening-and-speaking-with-1-mp3-p-2375/"><img src="http://www.purpleculture.net/bmz_cache/f/fc461daa861638af3c5de7c0e7233daa.image.72x100.webp" alt="" role="presentation" title="Guideline for BCT: Listening and Speaking (With 1 MP3)" width="72" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><b>Usage Advice</b><br>Used for individual BCT preparation or BCT classes<br><br><b>Level</b><br>成人(学汉语)<br><br><DIV><I>Guideline for BCT: Listening and Speaking </I>is a tutorial textbook for preparing BCT. Besides two sets of simulated test papers, there are also exercises for training the four language skills categorized into four units based on the test items. Each unit can be used independently or combined with the other units to make a complete test paper. Answer keys and explanation are also provided.</DIV><br><DIV> </DIV><br><DIV>A free MP3 with the recordings of listening exercises are accompanied.</DIV><br><br><b>About the Author</b><br>Ding Anqi, assistant professor in the School of International Communication of Beijing Foreign Studies University, vice president of Confucius College, Universit&auml;t Erlangen, has main research interests in testing Chinese as a second language and business Chinese teaching, and has published many textbooks in business Chinese teaching.
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=2375&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
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      <pubDate>Sat, 01 Feb 2020 14:43:30 +0800</pubDate>
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    <item>
      <title>Experiencing Chinese: Business Communication in China (60-80 Hours) (with CD)</title>
      <link>http://www.purpleculture.net/experiencing-chinese-business-communication-in-china-6080-hours-with-cd-p-1299</link>
      <comments>http://www.purpleculture.net/experiencing-chinese-business-communication-in-china-6080-hours-with-cd-pr-1299</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/experiencing-chinese-business-communication-in-china-6080-hours-with-cd-p-1299/"><img src="http://www.purpleculture.net/bmz_cache/b/b0e640f80212cb359ae799331fde56eb.image.75x100.webp" alt="" role="presentation" title="Experiencing Chinese: Business Communication in China (60-80 Hours) (with CD)" width="75" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>Revised edition available on <a href="https://www.purpleculture.net/experiencing-chinese-revised-edition-business-communication-in-china-6080-hours-p-29527/">https://www.purpleculture.net/experiencing-chinese-revised-edition-business-communication-in-china-6080-hours-p-29527/</a><br />
<br />
Planned by the China National Office for Teaching Chinese as a Foreign Language, written for businesspeople who have completed 160 hours of Chinese-language learning, this book focuses on functional language learning through experience (listening/speaking emphasis.) It consists of twelve units (4-6 hours/ unit), totaling 60-80 teaching hours.<br />
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      <pubDate>Thu, 23 Jan 2020 12:39:14 +0800</pubDate>
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    <item>
      <title>Excel in Chinese: Business Practice</title>
      <link>http://www.purpleculture.net/excel-in-chinese-business-practice-p-12095</link>
      <comments>http://www.purpleculture.net/excel-in-chinese-business-practice-pr-12095</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/excel-in-chinese-business-practice-p-12095/"><img src="http://www.purpleculture.net/bmz_cache/5/5b27c599dfbea84319350f09432baf90.image.73x100.webp" alt="" role="presentation" title="Excel in Chinese: Business Practice" width="73" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a> This book is designed specifically for Chinese learners who are currently or about to intern or work in China. It is also suitable for foreign business people who are concerned with China&#39;s economic issues or business culture. This book contains practical supplementary contents such as CV writing and tips for job hunting.
<br /><br /><a href="https://www.purpleculture.net/shopping_cart/?products_id=12095&action=buy_now" target="_blank"><button class='btn btn-sm btn-info' value='Buy Now'></a> ]]></description>
      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Fri, 13 Dec 2019 08:27:17 +0800</pubDate>
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    <item>
      <title>New Silk Road Business Chinese - Intermediate I (with CD)</title>
      <link>http://www.purpleculture.net/new-silk-road-business-chinese-intermediate-i-with-cd-p-3987</link>
      <comments>http://www.purpleculture.net/new-silk-road-business-chinese-intermediate-i-with-cd-pr-3987</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/new-silk-road-business-chinese-intermediate-i-with-cd-p-3987/"><img src="http://www.purpleculture.net/bmz_cache/d/d4aae6cb954a4309e0d17d5fb4ca4fc1.image.73x100.webp" alt="" role="presentation" title="New Silk Road Business Chinese - Intermediate I (with CD)" width="73" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>北大对外汉语教育学院是汉办组织的"HSK商务汉语"研发单位。本套《速成商务汉语》初级(上、下)、中级(上、下)、高级(上、下)，是该院老师长期与新航道学校合作办学中编写出来的具有理论和实践相结合的教材。
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      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Mon, 21 Oct 2019 09:44:25 +0800</pubDate>
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    <item>
      <title>Chinese for Economics and Trade (I) - Exercise Book</title>
      <link>http://www.purpleculture.net/chinese-for-economics-and-trade-i-exercise-book-p-4172</link>
      <comments>http://www.purpleculture.net/chinese-for-economics-and-trade-i-exercise-book-pr-4172</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/chinese-for-economics-and-trade-i-exercise-book-p-4172/"><img src="http://www.purpleculture.net/bmz_cache/b/be08ebec91190560a6d46dbdd8254bc6.image.70x100.webp" alt="" role="presentation" title="Chinese for Economics and Trade (I) - Exercise Book" width="70" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>This is the accompanying exercise book of <a href="https://www.purpleculture.net/chinese-for-economics-and-trade-i-p-4170/">Chinese for Economics and Trade</a>. The corresponding exercises go with each part of the lesson. There are listening scripts and answer keys at its back.
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      <author>purple@purpleculture.net (Purple Culture)</author>
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      <pubDate>Wed, 16 Oct 2019 08:41:28 +0800</pubDate>
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    <item>
      <title>Chinese for Economics and Trade (II) - Exercise Book</title>
      <link>http://www.purpleculture.net/chinese-for-economics-and-trade-ii-exercise-book-p-4619</link>
      <comments>http://www.purpleculture.net/chinese-for-economics-and-trade-ii-exercise-book-pr-4619</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/chinese-for-economics-and-trade-ii-exercise-book-p-4619/"><img src="http://www.purpleculture.net/bmz_cache/c/c1b5fa4ca10b7dc6947cb014521ea071.image.70x100.webp" alt="" role="presentation" title="Chinese for Economics and Trade (II) - Exercise Book" width="70" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><b>Level: </b>Intermediate<br />
<br />
This is the accompanying exercise book of <a href="https://www.purpleculture.net/chinese-for-economics-and-trade-ii-p-4620/"><i style="mso-bidi-font-style: normal">Chinese for Economics and Trade</i></a>. The corresponding exercises go with each part of the lesson. There are listening scripts and answer keys at its back.<br />
<br />
<b>About the Author</b><br />
Jin Yiping, Associate Professor of the International School of Tongji University, has been working on teaching intensive Chinese for pre-college students for many years. Therefore, she has accumulated a wealth of teaching experience.
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      <pubDate>Wed, 16 Oct 2019 08:40:41 +0800</pubDate>
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      <title><![CDATA[ Business Chinese Conversation vol.1 [Intermediate] - Textbook with 1CD (2007 Revised Edition) ]]></title>
      <link>http://www.purpleculture.net/business-chinese-conversation-vol1-intermediate-textbook-with-1cd-2007-revised-edition-p-2379</link>
      <comments>http://www.purpleculture.net/business-chinese-conversation-vol1-intermediate-textbook-with-1cd-2007-revised-edition-pr-2379</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/business-chinese-conversation-vol1-intermediate-textbook-with-1cd-2007-revised-edition-p-2379/"><img src="http://www.purpleculture.net/bmz_cache/d/dfbd814a5d08e820bc1ecc090887d708.image.72x100.webp" alt="" role="presentation" title="Business Chinese Conversation vol.1 [Intermediate] - Textbook with 1CD (2007 Revised Edition)" width="72" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a><p><font face="Verdana">This is Volume One of <a href="http://www.purpleculture.net/Business-Chinese-Conversation-(2007-Revised-Edition)-bs-114/">Business Chinese Conversation</a> (Intermediate), including one textbook and one recording MP3.</font></p>

<p><font face="Verdana"><font face="Verdana">The book covers all aspects concerning foreigners&#39; business activities in China, such as establishing contact, signing contracts, credit risks and management, online transaction, three kinds of enterprises with foreign investment, township enterprise, the reform and opening up policy, etc. It has included the new situations, topics and expressions in contemporary China&#39;s foreign economy and trade. A short article of interesting content and vivid language at the end of each lesson introduces the rich folk culture. After finishing the Intermediate volume, students will get to know 40 topics in Chinese economy and the related terms. </font></font></p>
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<br />
<font face="Verdana"><font face="Verdana">Huang Weizhi, graduated from the Department of Chinese, Beijing Normal University, is a professor in University of International Business and Economics. He was awarded the prize for excellent achievement in philosophy and social science among Beijing colleges in 1992. His publications include: Essentials of Chinese Poems (3 volumes), the Business Chinese Conversation series (elementary, intermediate and advanced), the TV series Chinese for Business (26 volumes), Business Chinese (26 volumes) broadcast on CCTV, and International Business Chinese (50 volumes) supervised by Hanban and Ministry of Education.</font></font><br />
 
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    <item>
      <title>A Practical Business Chinese Reader (Revised Edition)</title>
      <link>http://www.purpleculture.net/a-practical-business-chinese-reader-revised-edition-p-189</link>
      <comments>http://www.purpleculture.net/a-practical-business-chinese-reader-revised-edition-pr-189</comments>
      <description><![CDATA[ <a href="http://www.purpleculture.net/a-practical-business-chinese-reader-revised-edition-p-189/"><img src="http://www.purpleculture.net/bmz_cache/4/49c533daaa6a007df153590b1613ee29.image.70x100.webp" alt="" role="presentation" title="A Practical Business Chinese Reader (Revised Edition)" width="70" height="100" style="float: left; margin: 0px 8px 8px 0px;"></a>Since it was first published in 2000, A Practical Business Chinese Reader has been adopted as a textbook by schools in China and overseas. The Korean edition (OK! Business Chinese) was published by Darakwon Inc. at Seoul in 2002. This revised edition has corrected some mistakes and partially replaced or replenished content in several lessons. However, the majority of the revision was made to the exercises in each lesson. Almost all the exercises have been rewritten or redesigned. As a result, the number of the exercises in this book has increased by as many as 3-4 times. There are only slight changes in vocabulary and sentence patterns. A total of 1040 new words and 154 sentence patterns have been introduced in the revised edition.<br />
<br />
As a primary textbook for foreign learners in business Chinese, this book covers the whole range of an American commercial delegation&#39;s visit to China, and introduces all the chains of commercial activities and related knowledge for social activities and ceremonies. With succinct, vivid and humorous language, and diversified provocative exercises, the book has quoted many original commercial documents and tried to bring students into a real language environment. The interrelation and relative independence between each part of the book make it an easy-teaching and excellent textbook.<br />
<img src="/images/20091/110531b1.jpg" /><br />
<img src="/images/20091/110531b2.jpg" /><br />
<img src="/images/20091/110531b3.jpg" /><br />
<img src="/images/20091/110531b4.jpg" /><br />
ISBN: 7-301-04678-2 or 7301046782
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      <pubDate>Thu, 26 Sep 2019 09:44:10 +0800</pubDate>
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